Noah NY
Skate-Punk Heritage Meets Ethical Menswear: The World of Noah NY Origins and Founding Noah NY was founded in 2015 by Brendon Babenzien, former design director at Supreme, and his wife, Estelle Bailey-Babenzien. The brand was created to merge the rebellious spirit of skate, surf, and punk cultures with the refinement of classic menswear. Noah’s flagship store is […]
Peony
Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance Origins and Founding Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged […]
Year of Ours
Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear Origins and Founding Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to […]
Matteau
Minimalism by the Sea: Matteau’s Elevated Approach to Resortwear Origins and Founding Matteau was founded in 2015 by Australian sisters Ilona Hamer and Peta Heinsen. Ilona, a former fashion editor and stylist, and Peta, with a background in business, launched the brand with the goal of creating refined, timeless swimwear that would outlast seasonal trends. […]
Maison Miru
Modular Jewelry for Modern Life: Maison Miru’s Sculptural Simplicity Origins and Founding Maison Miru was founded in 2016 by Trisha Okubo, a Stanford-trained engineer with a passion for design and self-expression. Inspired by the intersection of art and science, Okubo launched the brand to create jewelry that marries form and function. The name “Maison Miru” […]
Madhappy
Mood Over Merchandise: The Mental Health Movement of Madhappy Origins and Founding Madhappy was founded in 2017 in Los Angeles by brothers Noah and Peiman Raf and friends Mason Spector and Joshua Sitt. With a mission to create fashion that fosters mental well-being, Madhappy launched as a label rooted in optimism, transparency, and open dialogue […]
Hill House Home
Hill House Home: Where Everyday Comfort Meets Elevated Romance Origins Hill House Home was founded in 2016 by Nell Diamond in New York City. Initially launched as a luxury bedding company, the brand was born from Diamond’s passion for design and her belief that comfort and beauty should coexist in daily rituals. With a background in economics and fashion, Nell brought […]
Dôen
DÔEN: Nostalgic Femininity Rooted in California Spirit Origins DÔEN was founded in 2016 by sisters Margaret and Katherine Kleveland in Santa Barbara, California. Drawing from their backgrounds in fashion and their experiences as mothers, they envisioned a brand that celebrates womanhood through timeless, vintage-inspired designs. DÔEN emerged as a response to the lack of female-led brands in the fashion industry, aiming to create […]
The Kooples
The Kooples: Parisian Rock Meets Tailored Cool Origins The Kooples was founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha in Paris, France. The trio, sons of the founders of Comptoir des Cotonniers, sought to blend Parisian sophistication with British rock sensibilities.The brand’s name, a play on the French pronunciation of “couples,” reflects its initial marketing strategy of featuring real-life couples […]
Alohas
ALOHAS: Sustainable Fashion with a Mediterranean Flair Origins Founded in 2015 by Alejandro Porras in Honolulu, Hawaii, ALOHAS began with a mission to reinvent the classic Spanish espadrille, infusing it with a modern twist. The brand’s initial inspiration stemmed from Porras observing locals’ positive reactions to traditional Menorcan sandals, known as Avarcas. This led him to establish a footwear line that blends […]