Polished Precision: Peter Millar’s Modern Classic Menswear
Origins and Founding
Peter Millar was founded in 2001 in Raleigh, North Carolina, with a mission to create sophisticated menswear rooted in luxury craftsmanship and classic American style. Initially known for fine cashmere sweaters and high-end golf apparel, the brand has since evolved into a full lifestyle label, balancing country club polish with modern tailoring.
Ownership and Leadership
Peter Millar is owned by Compagnie Financière Richemont SA, the Swiss luxury conglomerate behind Cartier and Montblanc. The brand operates independently with a strong presence in luxury golf resorts, high-end department stores, and its own standalone boutiques.
Aesthetic and Design Language
Peter Millar’s aesthetic is classic, polished, and performance-driven. It blends traditional tailoring with performance fabrics and clean modern cuts. The look is refined—think golf polos, quarter-zips, soft blazers, and fine merino layers—styled for men who appreciate subtle luxury and timeless silhouettes. Seasonal color palettes draw from nature and prep culture: soft blues, earth tones, navy, and white.
Notable Pieces
- Crown Crafted Polos – Stretchy, moisture-wicking golf shirts with a tailored fit.
- Surge Performance Pants – Lightweight, quick-dry pants that look tailored but wear like activewear.
- Cashmere Quarter-Zips – Luxurious layering pieces for office or travel.
- Featherweight Vests – Water-resistant and lightly padded outerwear for transitional weather.
- Peter Millar x G/FORE – Collaborative drops that bring a modern edge to golf staples.
Famous Fans
- Scottie Scheffler
- Justin Thomas
- Tom Brady
- Ben Affleck
- Jason Bateman
The Future
Peter Millar continues to innovate at the intersection of luxury tailoring and performancewear. With a growing women’s line, expanded resortwear, and more lifestyle branding in the pipeline, it’s becoming a one-stop destination for discerning men who want their wardrobe to feel both timeless and technologically advanced.
