Founding and Vision
SAXX, founded in 2006 by Trent Kitsch, is a Canadian-based men’s underwear brand known for its focus on comfort, support, and innovation. The brand was born out of Kitsch’s desire to create more comfortable underwear after an uncomfortable fishing trip. SAXX’s vision is to revolutionize men’s underwear by offering products that prioritize comfort, performance, and functionality, all while maintaining a stylish and modern aesthetic. At the core of SAXX’s mission is the idea of empowering men to feel confident and comfortable in their everyday lives, whether they are active or relaxing.
Design Philosophy
Comfort and Innovation
SAXX’s design philosophy revolves around creating the most comfortable and supportive men’s underwear on the market. The brand is known for its patented BallPark Pouch™ design, a unique innovation that separates and supports the male anatomy, preventing chafing and discomfort. This feature, combined with moisture-wicking fabrics and ergonomic fits, ensures that SAXX underwear offers unparalleled comfort. SAXX’s designs are focused on solving common problems faced by men, while also offering a stylish and functional product.
Performance-Driven
SAXX is a brand that embraces the needs of active, modern men. From athletes to everyday wearers, the brand’s performance-driven products are designed to provide support and breathability during any activity. SAXX uses high-quality, technical fabrics that wick away moisture, regulate temperature, and offer stretch, allowing for a full range of motion. Whether for daily wear, sports, or outdoor adventures, SAXX underwear is crafted to enhance performance without sacrificing comfort.
Famous Features
The BallPark Pouch™
The BallPark Pouch™ is the cornerstone of SAXX’s design and one of its most well-known innovations. This patented feature is a hammock-shaped pouch that provides separation and support, preventing friction and keeping everything in place. The design eliminates the need for constant adjustment, offering superior comfort during any activity. This revolutionary feature has set SAXX apart from other men’s underwear brands, becoming a key selling point for men looking for enhanced comfort and support.
Three-D Fit™ and Flat Out Seams™
Another standout feature of SAXX underwear is the Three-D Fit™, which uses nine panels to create an ergonomic fit tailored to the male body. This fit ensures that the underwear moves with the wearer, offering both support and flexibility. In addition, SAXX employs Flat Out Seams™, reversing the stitching so the soft side is against the skin, reducing irritation and adding to the overall comfort. These thoughtful design elements highlight SAXX’s commitment to comfort and functionality.
Celebrity Endorsements
Influential Fans
SAXX has gained a loyal following among athletes, outdoor enthusiasts, and influencers who appreciate the brand’s innovative approach to men’s underwear. While the brand is more known for its functionality than red carpet endorsements, athletes like Tim Tebow and several professional sports teams have praised SAXX for its superior support and comfort during high-performance activities. The brand’s association with active lifestyles has made it a favorite among men who value comfort, performance, and style in their underwear.
Social Media Presence
SAXX has built a strong presence on social media, where it engages with a community of men who lead active, adventurous lives. Through collaborations with influencers and athletes, the brand promotes its products as essential gear for anyone who values performance-driven underwear. SAXX uses its platform to showcase its innovative designs, sharing testimonials from customers who have experienced the benefits of the brand’s unique features.
Product Range
Underwear
SAXX offers a wide range of underwear styles, including boxers, briefs, trunks, and long-legged options. Each pair is designed with the brand’s signature BallPark Pouch™ and ergonomic fit, ensuring maximum comfort and support. SAXX’s underwear collections include styles tailored for everyday wear, sports, and outdoor activities. The brand’s variety of fabrics—ranging from moisture-wicking polyester blends to soft, breathable cotton—caters to different preferences and needs, ensuring every man can find the perfect pair.
Activewear and Apparel
In addition to its signature underwear, SAXX has expanded its product line to include activewear and loungewear. The brand offers performance-driven items such as athletic shorts, tights, and sleepwear, all designed with the same focus on comfort and functionality. SAXX’s activewear is crafted to provide men with gear that supports them through every movement, whether they are working out or relaxing at home.
Swimwear
SAXX also offers a range of swimwear designed with the same comfort-enhancing features as its underwear. The swim trunks and board shorts include the BallPark Pouch™ for support, ensuring that men feel comfortable both in and out of the water. SAXX swimwear combines style with practicality, making it a top choice for men looking for functional and fashionable beachwear.
Cultural Impact
Redefining Men’s Comfort
SAXX has played a pivotal role in redefining what men expect from their underwear. By focusing on comfort, support, and innovation, the brand has challenged traditional notions of men’s underwear design. SAXX’s commitment to solving common issues such as chafing and discomfort has set a new standard for what modern men seek in their undergarments. The brand’s influence extends beyond fashion, as it has become a go-to for men who lead active, performance-driven lives.
Brands like Saxx
Some brands like Saxx that are featured on Style Encyclopedia are Tommy John, Bombas, Pair of Thieves, And Mack Weldon.
Conclusion
SAXX stands out in the men’s underwear market for its innovative designs and commitment to comfort. With its patented BallPark Pouch™ and focus on performance-driven products, SAXX has become a favorite among men who value both style and function in their undergarments. The brand’s dedication to comfort, quality, and modern design continues to set new standards in the world of men’s underwear and apparel.
