Performance from the Inside Out: SAXX’s Anti-Chafe Innovation
Origins and Founding
SAXX was founded in 2006 by Trent Kitsch after an uncomfortable fishing trip inspired him to design better men’s underwear—specifically with anti-chafing support. What began as a niche idea became a game-changing innovation in the men’s underwear space, thanks to its now-iconic BallPark Pouch™ technology.
Ownership and Leadership
Based in Vancouver, SAXX is now part of the parent company KNS, alongside brands like tentree and Volcom. SAXX continues to push innovation in men’s performance and lifestyle apparel, with leadership focused on functionality, comfort, and active versatility.
Aesthetic and Design Language
SAXX’s aesthetic is athletic, confident, and fun. Known for its vibrant prints and anatomical design, the brand creates everything from everyday boxer briefs to high-performance base layers. Its defining feature—the BallPark Pouch™—provides ergonomic support, no skin-on-skin contact, and breathable mesh panels. The result: better performance in daily wear, sports, and travel.
Notable Pieces
- Vibe Boxer Briefs – Everyday stretch-modal underwear available in bright colors and bold prints.
- Kinetic HD Collection – Compression-fit styles designed for training, running, and movement.
- DropTemp™ Cooling Line – Temperature-regulating underwear that keeps you cool and dry.
- 24-Seven Tees and Polos – Soft, anti-odor tops designed for comfort at work or off-duty.
- SAXX Sleep Collection – Lounge pants and shorts with built-in support and cooling performance.
Famous Fans
- Michael Strahan
- Joel McHale
- Scott Eastwood
- Jared Goff
- Chace Crawford
The Future
SAXX continues to expand into athleticwear, travel-friendly apparel, and comfort tech—like odor-fighting fabrics and temperature-adaptive layers. With a cult following and clever innovation at its core, SAXX leads the way in redefining men’s essentials from the inside out.
