Sanctuary: Effortless California Cool with a Conscious Twist
Origins
Founded in 1997 by Deb and Ken Polanco in Southern California, Sanctuary was created to offer modern women versatile clothing that blends comfort with style. The brand’s name reflects its mission to provide a “safe, fun, and comfortable” space in fashion.
Ownership
Sanctuary operates as a privately held company, with its founders actively involved in its creative and strategic direction.
Aesthetic
Sanctuary’s aesthetic embodies relaxed sophistication, featuring clean lines, modern silhouettes, and neutral color palettes. The brand focuses on creating pieces that are both stylish and functional, catering to the dynamic lifestyles of modern women.
Signature Pieces
- Utility Jackets: Combining practicality with contemporary design.
- Tailored Pants: Offering comfort without compromising on style.
- Flowy Dresses: Versatile pieces suitable for various occasions.
- Sustainable Denim: Crafted with eco-friendly materials and processes.
Retail Presence
Sanctuary’s collections are available through its official website, department stores, and boutiques across the United States. The brand also operates a resale platform, ReSanctuary, promoting sustainability by allowing customers to buy and sell pre-loved Sanctuary items.
The Future
Sanctuary continues to prioritize sustainable practices, aiming to expand its eco-friendly product lines and initiatives, while maintaining its commitment to providing stylish, comfortable clothing for modern women.
