Intimissimi: Italian Lingerie with Timeless Elegance
Origins
Intimissimi was founded in 1996 in Verona, Italy as part of the Calzedonia Group, which also owns Calzedonia and Tezenis. The brand was created to offer high-quality, sophisticated lingerie and intimate apparel at an accessible price point. From the beginning, Intimissimi set itself apart by combining Italian design sensibilities with luxurious fabrics and expert craftsmanship. Its lingerie collections quickly became known for their romantic and refined aesthetic, blending comfort with sensuality.
Ownership
Intimissimi is owned by the Calzedonia Group, founded and led by Italian entrepreneur Sandro Veronesi. Under Veronesi’s leadership, Intimissimi has expanded globally, with hundreds of stores across Europe, Asia, and North America. Despite its global reach, the brand maintains its Italian roots and continues to design and manufacture most of its products in Italy.
Aesthetic
Intimissimi’s aesthetic is defined by a combination of classic Italian elegance and modern sensuality. The brand’s collections often feature delicate lace, satin, and silk in a soft, romantic color palette of nudes, pastels, and rich jewel tones. Its lingerie pieces are designed to be both seductive and comfortable, blending femininity with practicality. The brand’s signature style includes balconette bras, lace-trimmed slips, and sheer bodysuits, all with a distinctly European flair. Intimissimi also offers a range of sleepwear and loungewear that reflects the same level of refinement and comfort.
Signature Pieces
- Balconette Bra – Intimissimi’s balconette bras are known for their perfect fit and elegant lace detailing, offering both lift and comfort.
- Silk Camisoles and Slips – Made from Italian silk, Intimissimi’s camisoles and slips are designed for everyday luxury and effortless layering.
- Lace Bodysuit – The brand’s lace bodysuits are popular for their versatility, worn as lingerie or styled as outerwear.
- Triangle Bralette – A signature piece that combines soft support with delicate lace detailing, perfect for a natural silhouette.
Legacy
Intimissimi has become a cornerstone of the lingerie industry, known for its ability to make high-end Italian design accessible to a broader audience. The brand’s marketing campaigns have played a key role in shaping its glamorous image, often featuring high-profile models and cinematic advertising. Intimissimi’s focus on creating timeless pieces rather than chasing trends has solidified its reputation as a go-to destination for elegant lingerie and loungewear.
Famous Fans
Intimissimi’s sophisticated yet wearable designs have attracted a celebrity following, including:
- Gisele Bündchen – Starred in one of the brand’s iconic ad campaigns.
- Irina Shayk – Served as a brand ambassador and frequently models Intimissimi pieces.
- Sarah Jessica Parker – Worn Intimissimi’s silk camisoles as part of her off-duty style.
- Chiara Ferragni – Italian influencer known for showcasing Intimissimi lingerie on social media.
The Future
Intimissimi continues to expand its global presence, with recent store openings in the United States, China, and the Middle East. The brand is also focusing on improving sustainability, introducing more eco-friendly fabrics and production methods. Intimissimi’s future includes plans for increased online reach and exclusive capsule collections that combine classic Italian craftsmanship with contemporary design. The brand’s commitment to elegance and quality ensures that it will remain a dominant force in the lingerie market for years to come.
