AREA: Avant-Garde Glamour with Crystalline Precision
Origins
Founded in 2014 in New York City by designers Beckett Fogg and Piotrek Panszczyk, AREA emerged from the duo’s shared passion for fabric transformation and innovative design. The brand quickly gained recognition for its unique blend of classic couture elements with modern sensibilities.
Ownership
AREA operates as an independent, privately held company, with its founders maintaining creative and strategic control.
Aesthetic
AREA is renowned for its futuristic and embellished designs, often incorporating crystals, structural silhouettes, and textured fabrics. The brand challenges traditional fashion boundaries, offering pieces that provoke joy and liberation without projecting a stereotypical male gaze.
Signature Pieces
- Crystal-Embellished Dresses: Worn by celebrities like Rihanna, Beyoncé, and Simone Biles, these pieces showcase AREA’s commitment to glamour and craftsmanship.
- Fringed Blazers and Bedazzled Denim: Combining classic tailoring with bold embellishments.
- Sculptural Gowns: Featuring innovative materials and designs, such as gowns made from large spaghetti tubes and extravagant crystal streamers.
Retail Presence
AREA’s collections are available through its official website and select retailers, including Nordstrom and FARFETCH.
The Future
Celebrating its 10th anniversary in 2024, AREA continues to redefine fantasy fashion with commercial viability, aiming to expand its global presence and influence in the fashion industry.
