Sanctuary
Sanctuary: Effortless California Cool with a Conscious Twist Origins Founded in 1997 by Deb and Ken Polanco in Southern California, Sanctuary was created to offer modern women versatile clothing that blends comfort with style. The brand’s name reflects its mission to provide a “safe, fun, and comfortable” space in fashion. Ownership Sanctuary operates as a privately held company, with its founders actively […]
Saxx
Performance from the Inside Out: SAXX’s Anti-Chafe Innovation Origins and Founding SAXX was founded in 2006 by Trent Kitsch after an uncomfortable fishing trip inspired him to design better men’s underwear—specifically with anti-chafing support. What began as a niche idea became a game-changing innovation in the men’s underwear space, thanks to its now-iconic BallPark Pouch™ […]
Intimissimi
Intimissimi: Italian Lingerie with Timeless Elegance Origins Intimissimi was founded in 1996 in Verona, Italy as part of the Calzedonia Group, which also owns Calzedonia and Tezenis. The brand was created to offer high-quality, sophisticated lingerie and intimate apparel at an accessible price point. From the beginning, Intimissimi set itself apart by combining Italian design sensibilities with luxurious fabrics and […]
Bombas
Comfort With a Cause: The Bombas Mission Origins and Founding Bombas was founded in 2013 by David Heath and Randy Goldberg in New York City after they learned that socks are the most requested clothing item in U.S. homeless shelters. With a simple yet impactful idea—make better socks and donate a pair for every one […]
Tommy John
Fit, Feel, Function: Tommy John’s Tailored Take on Underwear Origins and Founding Tommy John was founded in 2008 by Tom Patterson and his wife Erin Fujimoto after Patterson, a medical device salesman, grew frustrated with ill-fitting undershirts. Their solution: a better undershirt, followed by a line of equally well-engineered underwear, loungewear, and apparel designed to […]
Mack Weldon
Mack Weldon: Reinventing Men’s Basics with Modern Innovation Origins and Founding Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman with a mission to revolutionize men’s basics. Frustrated by the lack of innovation in underwear, T-shirts, and socks, the duo set out to create a brand that combined premium materials, innovative design, and exceptional comfort. Headquartered in New York City, Mack Weldon […]
Pair of Thieves
Bold Basics, Reinvented: Pair of Thieves’ Everyday Edge Origins and Founding Pair of Thieves was founded in 2014 by trio Cash Warren, Alan Stuart, and David Ehrenberg in Los Angeles. What started as a better-fitting sock brand quickly expanded into a full range of bold, comfort-driven basics—boxers, briefs, undershirts, loungewear—crafted to perform better and look […]
Lululemon
The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]
Yellow The Label
Swimwear That Speaks Louder: Yellow The Label’s Curve-Hugging Confidence Origins and Founding Yellow The Label was founded by influencer and designer Alex MacGregor in 2020 as a swimwear brand rooted in confident femininity and eye-catching silhouettes. Based in Australia and inspired by golden-hour glamour, Yellow quickly gained a cult following for its curve-enhancing cuts and […]
Le Specs
Statement Sunnies with Cult Status: Le Specs’ Fashion-Forward Edge Origins and Founding Le Specs was born in Sydney, Australia in 1979 and re-launched in 2006 by Hamish Tame, who reimagined the brand with fashion insiders and pop culture in mind. Known for directional, affordable sunglasses that rival high-end designer styles, Le Specs quickly became a […]