Maison Miru
Modular Jewelry for Modern Life: Maison Miru’s Sculptural Simplicity Origins and Founding Maison Miru was founded in 2016 by Trisha Okubo, a Stanford-trained engineer with a passion for design and self-expression. Inspired by the intersection of art and science, Okubo launched the brand to create jewelry that marries form and function. The name “Maison Miru” […]
Wiskii
WISKI: The Intersection of Luxury, Functionality, and Design Origins and Founding WISKI is a modern lifestyle brand rooted in the concept of blending minimalist aesthetics with high-performance functionality. Founded in 2016, the brand emerged with a vision to redefine how luxury goods can serve both practical and stylish needs for the modern, active individual. Based in Hong Kong, WISKI has become […]
Alala
Alala: Elevated Athleisure for the Modern Woman Origins and Founding Alala was founded in 2014 by Denise Lee in New York City. Inspired by her active lifestyle and the need for fashion-forward activewear, Lee envisioned a brand that seamlessly blends performance functionality with sleek, city-ready style. Named after a Greek goddess who symbolizes strength and courage, Alala is dedicated to empowering women through […]
Vuori
Vuori: Performance Meets Everyday Comfort Origins and Founding Vuori was founded in 2015 by Joe Kudla in Encinitas, California, with a mission to create premium performance apparel that seamlessly blends technical functionality with everyday style. Inspired by his active lifestyle and the coastal California ethos, Kudla sought to redefine athletic wear by prioritizing versatility and comfort. The name “Vuori,” which means “mountain” in Finnish, reflects […]
Athleta
Athleta: Empowering Women Through Performance and Purpose Origins and Founding Athleta was founded in 1998 by Scott Kerslake in Petaluma, California, as a brand dedicated to providing functional and stylish activewear for women. Inspired by the growing interest in fitness and outdoor activities, Athleta aimed to fill the gap between high-performance athletic gear and fashion-forward designs. Acquired by the Gap Inc. Group in 2008, Athleta […]
Lorna Jane
Lorna Jane: Pioneering Activewear with a Purpose Origins and Founding Lorna Jane was founded in 1989 in Brisbane, Australia, by Lorna Jane Clarkson, a fitness instructor and entrepreneur. Frustrated by the lack of stylish and functional workout gear, Clarkson began designing her own activewear that combined performance, comfort, and fashion. Her innovative approach quickly gained popularity, leading to the establishment of […]
Spiritual Gangster
Spiritual Gangster: Mindful Activewear with a Message Origins and Founding Spiritual Gangster was founded in 2008 by Ian Lopatin and Vanessa Lee in Scottsdale, Arizona. Inspired by their shared love for yoga, mindfulness, and streetwear, the duo created a brand that merges activewear with a positive lifestyle ethos. The name “Spiritual Gangster” reflects the brand’s core philosophy: combining a warrior spirit with a compassionate heart, encouraging wearers […]
Beyond Yoga
Beyond Yoga: Comfort-Driven Activewear with a Focus on Inclusivity Origins and Founding Beyond Yoga was founded in 2005 by Michelle Wahler and Jodi Guber Brufsky in Los Angeles, California, with a mission to create luxury activewear that prioritizes comfort, inclusivity, and body positivity. Inspired by a desire to break away from the intimidating culture of traditional activewear, the founders designed pieces that celebrate all […]
Girlfriend Collective
Girlfriend Collective: Where Sustainability Meets Inclusive Activewear Origins Girlfriend Collective was founded in 2016 by Ellie Dinh and Quang Dinh in Seattle, Washington, with a bold mission: to create ethically made activewear that is sustainable, size-inclusive, and stylish. The brand first gained traction with a viral marketing campaign that offered free leggings in exchange for social media shares, quickly drawing attention to […]
Splits59
Splits59: Elevating Activewear with Sophistication and Performance Origins Founded in 2008 by Jonathan Schwartz and Keith Peterson in Los Angeles, California, Splits59 was born from a desire to create refined, sophisticated performance apparel for women. The brand’s name reflects the significance of a single second in athletic performance, emphasizing precision and excellence. Ownership Splits59 operates as a privately held company, with Schwartz and Peterson […]