Saxx
Performance from the Inside Out: SAXX’s Anti-Chafe Innovation Origins and Founding SAXX was founded in 2006 by Trent Kitsch after an uncomfortable fishing trip inspired him to design better men’s underwear—specifically with anti-chafing support. What began as a niche idea became a game-changing innovation in the men’s underwear space, thanks to its now-iconic BallPark Pouch™ […]
Intimissimi
Intimissimi: Italian Lingerie with Timeless Elegance Origins Intimissimi was founded in 1996 in Verona, Italy as part of the Calzedonia Group, which also owns Calzedonia and Tezenis. The brand was created to offer high-quality, sophisticated lingerie and intimate apparel at an accessible price point. From the beginning, Intimissimi set itself apart by combining Italian design sensibilities with luxurious fabrics and […]
Brooks Brothers
Brooks Brothers: The Timeless Standard of American Style Origins and Founding Brooks Brothers, the oldest clothing retailer in the United States, was founded in 1818 by Henry Sands Brooks in New York City. What began as a small shop offering ready-to-wear garments quickly grew into a cornerstone of American menswear, setting standards for quality, innovation, and timeless style. With a history spanning over […]
Mack Weldon
Mack Weldon: Reinventing Men’s Basics with Modern Innovation Origins and Founding Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman with a mission to revolutionize men’s basics. Frustrated by the lack of innovation in underwear, T-shirts, and socks, the duo set out to create a brand that combined premium materials, innovative design, and exceptional comfort. Headquartered in New York City, Mack Weldon […]
Peter Millar
Polished Precision: Peter Millar’s Modern Classic Menswear Origins and Founding Peter Millar was founded in 2001 in Raleigh, North Carolina, with a mission to create sophisticated menswear rooted in luxury craftsmanship and classic American style. Initially known for fine cashmere sweaters and high-end golf apparel, the brand has since evolved into a full lifestyle label, […]
Lululemon
The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]
Siedres
Palm Angels
Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Blackbough
Blackbough Swim: Tropical Soul Meets Modern Swimwear Origins Founded in 2017 by Jemina Ty, Blackbough Swim began as a personal project in her bedroom in the Philippines. Driven by a desire to create the perfect, no-nonsense bikini for beach lounging, Ty transformed her passion into a global swimwear brand. The brand’s name, “Blackbough,” reflects its commitment to […]
James Perse
James Perse: Minimalist Luxury and California Cool Origins and Founding James Perse, the eponymous label, was founded in 1994 in Los Angeles, California, by James Perse, the son of Tommy Perse, owner of the iconic Los Angeles boutique Maxfield. Growing up surrounded by fashion and art, Perse developed a keen eye for understated elegance and quality craftsmanship. Initially specializing in luxury baseball caps, the […]