Saxx
Performance from the Inside Out: SAXX’s Anti-Chafe Innovation Origins and Founding SAXX was founded in 2006 by Trent Kitsch after an uncomfortable fishing trip inspired him to design better men’s underwear—specifically with anti-chafing support. What began as a niche idea became a game-changing innovation in the men’s underwear space, thanks to its now-iconic BallPark Pouch™ […]
Intimissimi
Intimissimi: Italian Lingerie with Timeless Elegance Origins Intimissimi was founded in 1996 in Verona, Italy as part of the Calzedonia Group, which also owns Calzedonia and Tezenis. The brand was created to offer high-quality, sophisticated lingerie and intimate apparel at an accessible price point. From the beginning, Intimissimi set itself apart by combining Italian design sensibilities with luxurious fabrics and […]
Bombas
Comfort With a Cause: The Bombas Mission Origins and Founding Bombas was founded in 2013 by David Heath and Randy Goldberg in New York City after they learned that socks are the most requested clothing item in U.S. homeless shelters. With a simple yet impactful idea—make better socks and donate a pair for every one […]
Brooks Brothers
Brooks Brothers: The Timeless Standard of American Style Origins and Founding Brooks Brothers, the oldest clothing retailer in the United States, was founded in 1818 by Henry Sands Brooks in New York City. What began as a small shop offering ready-to-wear garments quickly grew into a cornerstone of American menswear, setting standards for quality, innovation, and timeless style. With a history spanning over […]
Tommy John
Fit, Feel, Function: Tommy John’s Tailored Take on Underwear Origins and Founding Tommy John was founded in 2008 by Tom Patterson and his wife Erin Fujimoto after Patterson, a medical device salesman, grew frustrated with ill-fitting undershirts. Their solution: a better undershirt, followed by a line of equally well-engineered underwear, loungewear, and apparel designed to […]
Mack Weldon
Mack Weldon: Reinventing Men’s Basics with Modern Innovation Origins and Founding Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman with a mission to revolutionize men’s basics. Frustrated by the lack of innovation in underwear, T-shirts, and socks, the duo set out to create a brand that combined premium materials, innovative design, and exceptional comfort. Headquartered in New York City, Mack Weldon […]
Pair of Thieves
Bold Basics, Reinvented: Pair of Thieves’ Everyday Edge Origins and Founding Pair of Thieves was founded in 2014 by trio Cash Warren, Alan Stuart, and David Ehrenberg in Los Angeles. What started as a better-fitting sock brand quickly expanded into a full range of bold, comfort-driven basics—boxers, briefs, undershirts, loungewear—crafted to perform better and look […]
Peter Millar
Polished Precision: Peter Millar’s Modern Classic Menswear Origins and Founding Peter Millar was founded in 2001 in Raleigh, North Carolina, with a mission to create sophisticated menswear rooted in luxury craftsmanship and classic American style. Initially known for fine cashmere sweaters and high-end golf apparel, the brand has since evolved into a full lifestyle label, […]
Lululemon
The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]