Pair of Thieves
Bold Basics, Reinvented: Pair of Thieves’ Everyday Edge Origins and Founding Pair of Thieves was founded in 2014 by trio Cash Warren, Alan Stuart, and David Ehrenberg in Los Angeles. What started as a better-fitting sock brand quickly expanded into a full range of bold, comfort-driven basics—boxers, briefs, undershirts, loungewear—crafted to perform better and look […]
Peter Millar
Polished Precision: Peter Millar’s Modern Classic Menswear Origins and Founding Peter Millar was founded in 2001 in Raleigh, North Carolina, with a mission to create sophisticated menswear rooted in luxury craftsmanship and classic American style. Initially known for fine cashmere sweaters and high-end golf apparel, the brand has since evolved into a full lifestyle label, […]
Lululemon
The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]
Yellow The Label
Swimwear That Speaks Louder: Yellow The Label’s Curve-Hugging Confidence Origins and Founding Yellow The Label was founded by influencer and designer Alex MacGregor in 2020 as a swimwear brand rooted in confident femininity and eye-catching silhouettes. Based in Australia and inspired by golden-hour glamour, Yellow quickly gained a cult following for its curve-enhancing cuts and […]
Gucci
Gucci: Italian Opulence and Reinvention in Fashion Origins and Founding Gucci was founded in 1921 in Florence, Italy, by Guccio Gucci, initially as a luxury leather goods store. Drawing inspiration from his time working in London’s Savoy Hotel, Guccio combined English refinement with Italian craftsmanship to create exquisite leather trunks, luggage, and equestrian goods. The brand’s early success was rooted […]
Le Specs
Statement Sunnies with Cult Status: Le Specs’ Fashion-Forward Edge Origins and Founding Le Specs was born in Sydney, Australia in 1979 and re-launched in 2006 by Hamish Tame, who reimagined the brand with fashion insiders and pop culture in mind. Known for directional, affordable sunglasses that rival high-end designer styles, Le Specs quickly became a […]
Evan Kinori
Evan Kinori: Quiet Utility, Crafted for a Lifetime Origins Evan Kinori founded his eponymous label in 2015 in San Francisco, California. Initially drawn to the city by its vibrant skateboarding culture, Kinori transitioned from studying philosophy to pursuing patternmaking at the Fashion Institute of Design & Merchandising. His brand emerged from a desire to create thoughtfully designed, […]
Y Project
Palm Angels
Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Elwood
Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist Origins Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. In 2008, Elwood experienced a revival […]