Evan Kinori: Quiet Utility, Crafted for a Lifetime
Origins
Evan Kinori founded his eponymous label in 2015 in San Francisco, California. Initially drawn to the city by its vibrant skateboarding culture, Kinori transitioned from studying philosophy to pursuing patternmaking at the Fashion Institute of Design & Merchandising. His brand emerged from a desire to create thoughtfully designed, enduring garments that reflect a deep appreciation for craftsmanship and material integrity.
Ownership
Evan Kinori remains the sole owner and creative force behind his brand. He oversees every aspect of the design and production process, ensuring that each piece aligns with his vision of quality, simplicity, and longevity. Kinori’s hands-on approach extends to his San Francisco studio, where he and his small team develop patterns, select fabrics, and produce garments in limited runs.
Aesthetic
The brand’s aesthetic is characterized by minimalist design, relaxed silhouettes, and a focus on natural materials. Kinori draws inspiration from traditional workwear, vintage military garments, and classic tailoring, reinterpreting these elements through a contemporary lens. His clothing features subtle details, such as French seams and corozo buttons, that highlight the craftsmanship involved. The color palette is typically muted, emphasizing earthy tones and undyed fabrics that underscore the brand’s commitment to authenticity and restraint.
Signature Pieces
- Big Shirt – An oversized button-up shirt with a relaxed fit, crafted from natural fibers like organic cotton and hemp.
- Elastic Pant – A comfortable, wide-leg trouser featuring an elastic waistband, designed for ease of movement and versatility.
- Three Button Jacket – A minimalist jacket with a boxy silhouette, inspired by traditional workwear and tailored for modern wear.
- Zip Jacket – A functional outer layer with a clean design, often made from textured fabrics like wool or linen blends.
- Two Pleat Pant – A refined trouser with front pleats, offering a balance between structure and comfort.
Legacy
Since its inception, Evan Kinori’s brand has cultivated a dedicated following among those who value understated design and meticulous craftsmanship. His commitment to producing garments that transcend seasonal trends has positioned the brand as a touchstone for slow fashion and intentional living. By focusing on quality over quantity, Kinori has demonstrated that thoughtful design and ethical production can coexist in the modern fashion landscape.
Famous Fans
- Will Welch
- Jonah Weiner
- Andres Giraldo Florez
The Future
Looking ahead, Evan Kinori continues to explore new avenues that align with his design philosophy. He has expanded into furniture design, creating pieces that mirror the simplicity and functionality of his clothing. Kinori remains committed to deepening relationships with textile artisans, particularly in Japan, to develop custom fabrics that enhance the uniqueness of his collections. As the brand approaches its tenth anniversary, Kinori plans to commemorate the milestone with special projects and collaborations that reflect his enduring dedication to craftsmanship and thoughtful design.
