A.P.C.
Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]
Everlane
Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]
AYR
Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]
GH Bass
G.H. Bass & Co.: Pioneers of the Penny Loafer Origins Established in 1876 by George Henry Bass in Wilton, Maine, G.H. Bass & Co. began with a straightforward mission: “To make the best possible shoe for the purpose for which it was intended.” The company initially focused on crafting durable footwear for farmers and outdoorsmen, gaining a reputation for quality and […]
Clyque
Statement Layers with Edge: CLYQUE’s Cult-Favorite Cool-Girl Aesthetic Origins and Founding CLYQUE was founded in Los Angeles in 2020 by fashion insiders Tiffany Dean and Damaris Evans, with a mission to create modern layering pieces that bridge streetwear with luxury. Designed to be worn from the studio to the street, CLYQUE (pronounced “clique”) quickly caught […]
Kiel James Patrick
Coastal Preppy with Americana Charm: The World of Kiel James Patrick Origins and Founding Kiel James Patrick was founded in 2008 in Rhode Island by Kiel Patrick James and Sarah Vickers. What started as a handcrafted bracelet company inspired by coastal New England traditions quickly evolved into a full lifestyle brand offering apparel, footwear, and […]
Illesteva
Illesteva Origins Illesteva was founded in 2010 by Daniel Silberman and Jared Leto in New York City. The idea behind the brand was to create high-quality, fashion-forward eyewear that blended modern design with traditional Italian craftsmanship. Silberman, who had experience in the eyewear industry, and Leto, known for his creative ventures, set out to design sunglasses that reflected downtown New York’s edgy, […]
Almada Label
Almada Label: Conscious Luxury from the Nordics Origins Founded in 2020 by Finnish influencers Alexa Dagmar and Linda Juhola, Almada Label was created to offer a modern, seasonless wardrobe that transcends fleeting trends. The brand reflects the founders’ vision of combining traditional craftsmanship with contemporary design. Ownership Almada Label is a privately held company, with its founders actively overseeing its creative direction […]
Soft Goat
Soft Goat: Swedish Cashmere with a Modern Edge Origins Founded in 2011 by Stephanie Bergström and Erik Magnuson, Soft Goat emerged from a desire to offer high-quality cashmere knitwear at accessible prices. The idea was sparked during a dinner conversation about the high cost of cashmere, leading to the creation of a brand that combines luxury with affordability. Ownership Soft Goat […]
Sezane
French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]