Statement Layers with Edge: CLYQUE’s Cult-Favorite Cool-Girl Aesthetic
Origins and Founding
CLYQUE was founded in Los Angeles in 2020 by fashion insiders Tiffany Dean and Damaris Evans, with a mission to create modern layering pieces that bridge streetwear with luxury. Designed to be worn from the studio to the street, CLYQUE (pronounced “clique”) quickly caught the attention of the influencer crowd for its bold silhouettes and elevated essentials.
Ownership and Leadership
The brand is female-founded and operated, with Dean and Evans remaining at the creative helm. All collections are produced in small runs, with a strong emphasis on limited-edition drops and made-to-layer styling.
Aesthetic and Design Language
CLYQUE is sleek, urban, and unapologetically bold. The brand mixes sculptural streetwear with high-glam touches—cropped puffer jackets, oversized hoodies, bomber-style trenches, and tailored mini skirts with exaggerated shoulders or metallic finishes. The color palette is tightly edited: black, cream, stone, metallics, and occasional neon or deep jewel tones. Silhouettes are experimental yet wearable, with a confident, forward-facing energy.
Notable Pieces
- The Cocoon Puffer – A voluminous cropped jacket with dramatic proportions and soft sheen fabric.
- Power Mini Skirts – Tailored minis in leather, twill, or neoprene with exaggerated hips or pleats.
- Structured Corset Tanks – A modern take on layering corsetry, often paired with oversized outerwear.
- CLYQUE Zip Hoodies – Gender-neutral zip-front sweats with contrast stitching and elevated finishes.
- Seasonal Capsule Drops – Exclusive edits that sell out quickly and often include artist collaborations.
Famous Fans
- Hailey Bieber
- Kylie Jenner
- Doja Cat
- Madison Beer
- Iris Law
The Future
CLYQUE is expanding into global retail and exclusive collaborations with stylists and streetwear artists. With more luxe fabrications and lifestyle accessories on the way, the brand is set to further dominate the intersection of high fashion and street-smart layering.
