Jenni Kayne

Jenni Kayne: Effortless California Living Origins Jenni Kayne founded her namesake brand in 2002 in Los Angeles, California at just 19 years old. Inspired by the relaxed yet refined style of California living, Kayne envisioned a brand that would capture the essence of West Coast minimalism through timeless, versatile pieces. Drawing from her deep appreciation for natural fabrics and simple […]

Reformation

Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style. Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to […]

MaxMara

Baby Gold

B-Low the Belt

B-Low the Belt: Modern Accessories with a Statement Origins and Founding B-Low the Belt was established in 2002 in Los Angeles, California, by designer Carole Kotler and her daughter-in-law, Ana Schoenberger. The brand was born out of a shared vision to create statement belts that serve as both functional accessories and fashion-forward pieces. Inspired by Los Angeles’ vibrant style scene and the power of accessories to transform […]

Mother Denim

Mother Denim: Vintage-Inspired Cool with a Modern Twist Origins and Founding Mother Denim was founded in 2010 by Tim Kaeding and Lela Becker in Los Angeles, California. With extensive experience in the denim industry, Kaeding and Becker set out to create a brand that celebrates individuality, comfort, and effortless style. Inspired by the rebellious spirit of the 1970s and the timeless appeal of vintage denim, […]

A.P.C.

Parisian Cool Without the Fuss: The Quiet Power of A.P.C. Origins and Founding A.P.C. (Atelier de Production et de Création) was founded in 1987 by Tunisian-born French designer Jean Touitou. Born out of a rejection of logo-heavy, trend-driven fashion, A.P.C. carved out a space for clean, utilitarian design that valued restraint over flash. Rooted in […]

Everlane

Everlane: Radical Transparency and Modern Minimalism Origins and Founding Everlane was founded in 2010 by Michael Preysman in San Francisco, California, with a mission to create ethically produced clothing that combines timeless design with sustainable practices. Dissatisfied with the lack of transparency in the fashion industry, Preysman built Everlane on the principles of radical transparency, offering customers insight into the true costs of production and […]

AYR

Timeless, Tailored, and Totally Chill: The Year-Round Appeal of AYR Origins and Founding AYR—short for All Year Round—was founded in 2014 by Maggie Winter, Jacqueline Cameron, and Max Bonbrest. Originally incubated by Bonobos, AYR launched as a women’s label that rejected fast fashion in favor of elevated essentials. With a mission to create versatile, seasonless clothing […]

GH Bass

G.H. Bass & Co.: Pioneers of the Penny Loafer Origins Established in 1876 by George Henry Bass in Wilton, Maine, G.H. Bass & Co. began with a straightforward mission: “To make the best possible shoe for the purpose for which it was intended.” The company initially focused on crafting durable footwear for farmers and outdoorsmen, gaining a reputation for quality and […]