Where Craft Meets Calm: The Minimalist Warmth of Francis Stories
Origins and Founding
Francis Stories was founded in 2018 in Portugal with a focus on creating ethically made, timeless garments using only natural, high-quality materials. The brand was built on the belief that fashion should feel nurturing, not just beautiful—produced with care for both the wearer and the planet. Rooted in slow fashion and conscious sourcing, Francis Stories offers pieces that are quiet in appearance but rich in detail.
Ownership and Leadership
Francis Stories remains independently owned and operated from Portugal. The brand partners exclusively with small-scale, ethical producers in Europe, ensuring full traceability of every garment from fiber to final stitch.
Aesthetic and Design Language
Francis Stories lives at the intersection of softness and structure. Its aesthetic leans toward minimalism, featuring oversized knitwear, natural fibers, earthy palettes, and subtle tailoring. Pieces are seasonless in spirit—made to be layered, lived in, and passed down. Rich alpaca, merino wool, and organic cotton serve as the building blocks of each collection, while color palettes evoke the landscapes of the Portuguese coast and countryside.
Notable Pieces
- Milo Alpaca Sweater – A signature oversized knit with dropped shoulders and a brushed texture for maximum softness.
- Lucien Wool Coat – A tailored, longline coat in neutral tones with subtle detailing like hidden seams and horn buttons.
- Zinnia Turtleneck – A ribbed high-neck piece in super fine merino wool with a relaxed fit and rolled cuffs.
- Bianca Knit Set – A matching wool sweater and skirt designed to feel as cozy as loungewear but refined enough for everyday wear.
- Hand-Knitted Accessories – Scarves and beanies crafted from undyed yarns, often finished by hand.
Famous Fans
- Linda Tol
- Signe Hansen (Use Less)
- Ethical fashion bloggers and editors across Scandinavia and Europe
- Minimalist capsule wardrobe communities on Instagram
The Future
Francis Stories is staying true to its quiet luxury roots while expanding its offering of sustainable wool alternatives and plant-based dyes. The brand is focusing on direct-to-consumer growth and exclusive capsule collections, aiming to further reduce its carbon footprint and deepen relationships with its artisan producers. Expect more unisex and modular pieces that reflect the brand’s ethos: less but better.
