Tods

Tod’s: Italian Craftsmanship and Timeless Elegance Origins and Founding Tod’s was founded in the early 20th century by Filippo Della Valle in Casette d’Ete, Italy, initially as a small family-run shoe workshop. The brand was later revolutionized by his grandson, Diego Della Valle, who transformed Tod’s into a global symbol of Italian luxury and artisanal craftsmanship. Tod’s is best known for […]

Saxx

Performance from the Inside Out: SAXX’s Anti-Chafe Innovation Origins and Founding SAXX was founded in 2006 by Trent Kitsch after an uncomfortable fishing trip inspired him to design better men’s underwear—specifically with anti-chafing support. What began as a niche idea became a game-changing innovation in the men’s underwear space, thanks to its now-iconic BallPark Pouch™ […]

Brooks Brothers

Brooks Brothers: The Timeless Standard of American Style Origins and Founding Brooks Brothers, the oldest clothing retailer in the United States, was founded in 1818 by Henry Sands Brooks in New York City. What began as a small shop offering ready-to-wear garments quickly grew into a cornerstone of American menswear, setting standards for quality, innovation, and timeless style. With a history spanning over […]

Mack Weldon

Mack Weldon: Reinventing Men’s Basics with Modern Innovation Origins and Founding Mack Weldon was founded in 2012 by Brian Berger and Michael Isaacman with a mission to revolutionize men’s basics. Frustrated by the lack of innovation in underwear, T-shirts, and socks, the duo set out to create a brand that combined premium materials, innovative design, and exceptional comfort. Headquartered in New York City, Mack Weldon […]

Peter Millar

Polished Precision: Peter Millar’s Modern Classic Menswear Origins and Founding Peter Millar was founded in 2001 in Raleigh, North Carolina, with a mission to create sophisticated menswear rooted in luxury craftsmanship and classic American style. Initially known for fine cashmere sweaters and high-end golf apparel, the brand has since evolved into a full lifestyle label, […]

Lululemon

The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]

Gucci

Gucci: Italian Opulence and Reinvention in Fashion Origins and Founding Gucci was founded in 1921 in Florence, Italy, by Guccio Gucci, initially as a luxury leather goods store. Drawing inspiration from his time working in London’s Savoy Hotel, Guccio combined English refinement with Italian craftsmanship to create exquisite leather trunks, luggage, and equestrian goods. The brand’s early success was rooted […]

Palm Angels

Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]

Elwood

Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist Origins Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. ​In 2008, Elwood experienced a revival under […]

G/Fore

G/FORE: Modern Golfwear with a Bold Edge Origins and Founding G/FORE was founded in 2011 by Mossimo Giannulli, the designer behind the Mossimo fashion label. With a vision to modernize golf apparel, Giannulli created a brand that fuses luxury, innovation, and playful irreverence, bringing a fresh take to the sport’s traditional attire. G/FORE quickly gained traction for its bold colors, unconventional designs, […]