Siedres

Y Project

Palm Angels

Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Elwood

Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist Origins Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. In 2008, Elwood experienced a revival […]
UpWest

Introduction Founded by Express in 2019, UpWest is a clothing brand dedicated to providing comfort-focused, sustainable apparel. The brand offers a wide range of men’s and women’s clothing, including loungewear, outerwear, activewear, and accessories. UpWest emphasizes eco-friendly practices, using organic and recycled materials in its production processes. The brand aims to create clothing that promotes […]
Gabriela Hearst

Conscious Craftsmanship at the Highest Level: Gabriela Hearst’s Quiet Power Origins and Founding Gabriela Hearst launched her eponymous label in 2015, blending her Uruguayan heritage with New York sophistication and a deeply rooted ethos of sustainability. A former model and the creative force behind luxury menswear label Candela, Hearst founded her namesake brand to create […]
Frame

Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
Jaded LDN

Jaded LDN: Bold, Eclectic Streetwear with a Global Influence Origins and Founding Jaded London (Jaded LDN) was founded in 2013 by siblings Jade and Grant Goulden in London, England. Inspired by global street style, music culture, and the dynamic energy of London, the brand set out to create bold, trend-driven designs that cater to a fashion-forward audience. Jaded LDN quickly gained recognition for […]
Roberto Cavalli

Roberto Cavalli: The Maestro of Exotic Elegance Origins Roberto Cavalli founded his eponymous fashion house in 1970 in Florence, Italy. Born in 1940 into a family with artistic roots—his grandfather, Giuseppe Rossi, was a member of the Macchiaioli movement—Cavalli was naturally inclined towards creativity. He studied at the local Art Institute, focusing on textile print, which laid the foundation for his […]
Amiri

AMIRI: California Cool Meets Global Luxury Origins Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship. Ownership […]