AMIRI: California Cool Meets Global Luxury
Origins
Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship.
Ownership
AMIRI remains under the creative direction of Mike Amiri, who continues to shape the brand’s identity and aesthetic. In 2019, the Italian fashion group OTB acquired a minority stake, supporting the brand’s global expansion while preserving its independent ethos.
Aesthetic
AMIRI’s aesthetic is a fusion of laid-back California vibes and refined luxury. The brand is known for its distressed denim, leather jackets, and intricate embellishments, all crafted with an artisanal approach. Over time, AMIRI has evolved to incorporate tailored pieces and sophisticated silhouettes, reflecting a maturation of its original streetwear roots.
Signature Pieces
- MX1 Jeans – Distressed denim featuring patchwork and unique detailing.
- Skel-Top Sneakers – High-top sneakers adorned with bone-like overlays.
- Bandana-Print Shirts – Silk shirts showcasing bold bandana patterns.
- Leather Biker Jackets – Premium leather jackets with a rugged edge.
- Graphic Tees – T-shirts featuring rock-inspired graphics and motifs.
Legacy
AMIRI has carved a niche in the luxury fashion landscape by seamlessly blending streetwear elements with high-fashion sensibilities. The brand’s commitment to quality and innovation has garnered a loyal following and critical acclaim, positioning it as a leader in contemporary menswear.
Famous Fans
- Justin Bieber
- Kendall Jenner
- Gigi Hadid
- Jay-Z
- Michael B. Jordan
The Future
Looking ahead, AMIRI aims to expand its global footprint, with plans to open new flagship stores and explore additional product categories. The brand continues to innovate, blending its signature aesthetic with fresh perspectives to captivate a broader audience while staying true to its roots.
