Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear
Origins and Founding
Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to empower women of all shapes. Rooted in performance, but never lacking in style, Year of Ours merges technical function with an editorial sensibility.
Ownership and Leadership
Still privately owned and operated, Year of Ours designs and manufactures all of its pieces in Los Angeles. With a focus on ethical production and a tight-knit, women-led team, the brand has grown through organic influencer partnerships and inclusive marketing rather than traditional celebrity endorsements.
Aesthetic and Design Language
Year of Ours is known for its sculpting fits, lace-up detailing, and sportswear-meets-streetwear aesthetic. Leggings are high-waisted and compressive, often finished with signature criss-cross lacing or V-cut waistbands. Color palettes range from deep, earthy neutrals to bold seasonal drops like saffron, sage, and clay. The silhouettes blur the lines between studio, street, and lounge—making every set feel as fashion-forward as it is functional.
Notable Pieces
- Football Legging – The brand’s best-known style featuring a high waist with front lace-up detailing.
- Ribbed Veronica Bra – A supportive V-neck sports bra in ultra-soft ribbed fabric.
- Thermal Half-Zip Sets – Cozy-meets-performance in elevated layering pieces perfect for warmups or errands.
- Corset Legging – A sleek take on compressionwear with stitched contouring that sculpts and supports.
- Track-Inspired Zip Jackets – Athletic outerwear designed for throw-on styling with everything from sneakers to heels.
Famous Fans
- Kendall Jenner
- Camila Mendes
- Sophie Turner
- Shay Mitchell
- Vanessa Hudgens
The Future
Year of Ours continues to expand into studio-to-street pieces, cozy loungewear, and technical performancewear with a signature feminine twist. With its focus on body-positive fits, sustainable production, and fashion-meets-function design, the brand remains a standout for the woman who wants her activewear to work hard—and look good doing it.
