Cinq à Sept
Cinq à Sept: Where Daylight Meets Dusk Origins Launched in 2016 by fashion executive Jane Siskin, Cinq à Sept is a New York-based contemporary womenswear label.The brand’s name, translating to “five to seven” in French, references the transitional hours between late afternoon and early evening—a time synonymous with effortless elegance and spontaneity. This concept underpins the […]
Peony
Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance Origins and Founding Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged […]
Year of Ours
Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear Origins and Founding Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to […]
Hill House Home
Hill House Home: Where Everyday Comfort Meets Elevated Romance Origins Hill House Home was founded in 2016 by Nell Diamond in New York City. Initially launched as a luxury bedding company, the brand was born from Diamond’s passion for design and her belief that comfort and beauty should coexist in daily rituals. With a background in economics and fashion, Nell brought […]
Astoria Activewear
Girly, Confident, and Fit-Focused: Astoria Activewear’s Empowered Style Origins and Founding Astoria Activewear was founded in 2018 by Michelle Moore, who sought to create an activewear line that celebrated strength and femininity. Designed for the modern woman who wants to feel confident both in and out of the gym, the brand blends performance-focused fits with […]
Lirika Matoshi
Lirika Matoshi: Whimsy, Romance, and Viral Couture Origins Founded in 2016 by Kosovo-born designer Lirika Matoshi, the brand began as a collection of handmade accessories sold on Etsy. After moving to New York City at age 20, Matoshi gained popularity for her hand-embellished tights and glittery dresses, all created without formal fashion training. Inspired by her sister, […]
Oscar De La Renta
The Icon of Glamour: Oscar de la Renta’s Everlasting Elegance Origins and Founding Oscar de la Renta was founded in 1965 by the Dominican-born designer of the same name, who began his career in Madrid and rose to fame in the 1960s as a couturier to First Ladies and New York society. His namesake brand […]
Aje World
Aje: Bold Australian Style with a Global Appeal Origins and Founding Aje (pronounced “age”) was co-founded in 2008 by Adrian Norris and Edwina Forest, two Australians with a shared vision of creating fashion that bridges the gap between coastal ease and urban sophistication. Drawing inspiration from Australia’s natural landscapes and artistic heritage, Aje has become synonymous with bold, […]
Pretties
My Mum Made It
My Mum Made It: Bold Streetwear with a Playful Edge Origins and Founding My Mum Made It (MMMI) was founded in 2013 by Australian designer Nyree Leckenby. The brand started in Nyree’s studio apartment, where she hand-crafted garments using thrifted materials such as curtains and bed linens. The name “My Mum Made It” originated as a playful response to questions about […]