Girly, Confident, and Fit-Focused: Astoria Activewear’s Empowered Style
Origins and Founding
Astoria Activewear was founded in 2018 by Michelle Moore, who sought to create an activewear line that celebrated strength and femininity. Designed for the modern woman who wants to feel confident both in and out of the gym, the brand blends performance-focused fits with a strong aesthetic identity centered around bold color, curve-enhancing cuts, and comfort.
Ownership and Leadership
Astoria remains independently owned and female-led. With Michelle Moore as creative director, the brand continues to grow through direct-to-consumer channels, high-impact influencer campaigns, and limited-edition drops that highlight body positivity and personal empowerment.
Aesthetic and Design Language
Astoria Activewear is form-fitting, feminine, and unapologetically girly. Signature styles include high-waisted leggings, criss-cross sports bras, contour-enhancing panels, and buttery-soft fabrics that sculpt without restriction. Colors range from soft pinks and mocha tones to neons and dusty earth hues. Every set is designed to transition seamlessly from the gym to brunch, balancing performance with head-turning style.
Notable Pieces
- Empower Leggings – High-waisted leggings with contour shading and four-way stretch.
- Sculpt Seamless Bra – A compressive bra with racerback design and subtle branding.
- Astoria Luxe Sets – Matching tops and bottoms in seasonal drops with luxe sheen and bold colors.
- Crossback Sports Bras – Supportive and adjustable with a statement silhouette.
- Contour Bodysuits – Fitness-inspired one-pieces that double as streetwear layering staples.
Famous Fans
- Sommer Ray
- Jena Frumes
- Demi Bagby
- Katya Elise Henry
- Carrington Durham
The Future
Astoria Activewear is expanding its range to include lounge, shapewear, and wellness-inspired basics while maintaining its signature sculpted, high-glam fitness vibe. With an emphasis on body confidence, influencer-powered campaigns, and inclusive fits, Astoria continues to carve out space for the glam-girl athlete.
