Year of Ours

Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear Origins and Founding Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to […]

G/Fore

G/FORE: Modern Golfwear with a Bold Edge Origins and Founding G/FORE was founded in 2011 by Mossimo Giannulli, the designer behind the Mossimo fashion label. With a vision to modernize golf apparel, Giannulli created a brand that fuses luxury, innovation, and playful irreverence, bringing a fresh take to the sport’s traditional attire. G/FORE quickly gained traction for its bold colors, unconventional designs, […]

Glenmuir

Scottish Heritage Meets the Fairway: Glenmuir’s Refined Golfwear Origins and Founding Glenmuir was founded in 1891 in Lanark, Scotland by Andrew MacDougall, originally as a small knitwear mill producing fine cashmere and wool garments. Over time, the brand found its identity in golfwear, merging its traditional craftsmanship with the performance needs of modern players. Today, […]

Wilson

Heritage Meets High Tech: Wilson’s New Era of Performance Origins and Founding Founded in 1913 in Chicago, Wilson Sporting Goods is one of the most iconic American sports brands, known for shaping modern athletics—from tennis and basketball to golf and baseball. Originally focused on sporting equipment, Wilson has outfitted generations of athletes with gear and […]

Travis Mathew

Golf Meets Lifestyle: TravisMathew’s California-Cool Performance Wear Origins and Founding TravisMathew was founded in 2007 in Southern California as a modern golf apparel brand blending performance fabrics with everyday ease. Named after founder Travis Johnson and his friend Matthew, the brand started by redefining golf wear for the new generation—comfortable, versatile, and free from outdated […]

Varley

Refined Performancewear: Varley’s Elevated Active Aesthetic Origins and Founding Varley was founded in 2015 by husband-and-wife duo Lara and Ben Mead, with headquarters in both London and Los Angeles. Blending the sophisticated style of London with the wellness-forward lifestyle of California, the brand was created to offer fashion-conscious women activewear that performs beautifully and looks […]

Malbon

Malbon Golf: Redefining Golf Apparel with a Modern Twist Origins Founded in 2017 by Stephen and Erica Malbon, Malbon Golf emerged in Los Angeles, California, with the mission to rejuvenate the sport of golf by blending it with contemporary culture. Stephen, with a background in creative arts and media, and Erica, co-founder of boutique spa The Now, combined their passions […]