Refined Performancewear: Varley’s Elevated Active Aesthetic
Origins and Founding
Varley was founded in 2015 by husband-and-wife duo Lara and Ben Mead, with headquarters in both London and Los Angeles. Blending the sophisticated style of London with the wellness-forward lifestyle of California, the brand was created to offer fashion-conscious women activewear that performs beautifully and looks polished beyond the gym.
Ownership and Leadership
Still privately owned, Varley remains a family-run brand with Lara Mead leading creative direction. Under her vision, Varley has expanded beyond performancewear into a full lifestyle offering that bridges fitness, leisure, and contemporary fashion.
Aesthetic and Design Language
Varley’s aesthetic is minimalist, refined, and transitional. Best known for muted tones, elevated knitwear, and softly tailored silhouettes, the brand’s collections are made for the woman who wants her wardrobe to move with her. From yoga class to coffee meetings, Varley pieces prioritize soft performance fabrics, sculpted fits, and neutral palettes like bone, olive, taupe, and slate. The signature look? Monochromatic layering that reads polished, not sweaty.
Notable Pieces
- Let’s Move Leggings – Second-skin performance leggings with light compression and ultra-soft texture.
- Mentone Half-Zip Sweat – A structured sweatshirt with a modern funnel neck and oversized shape.
- Kellar Knit Jacket – A luxe take on the active jacket with clean tailoring and ribbed trim.
- Always Super High Legging – A high-rise, wear-everywhere silhouette with full-day comfort.
- Varley Accessories – Quilted totes, baseball caps, and padded slippers that complete the look.
Famous Fans
- Lily Collins
- Kendall Jenner
- Sofia Richie
- Hailey Bieber
- Pip Edwards
The Future
Varley is expanding further into leisurewear, knit tailoring, and travel-friendly layers. With luxe materials, smart silhouettes, and quiet branding, it’s becoming the go-to for women who want their athleisure to whisper style—not shout logos.
