Alex Mill
Timeless Staples and Everyday Uniforms: The World of Alex Mill Origins and Founding Alex Mill was founded in 2012 by Alex Drexler, the son of former J.Crew CEO Mickey Drexler. The brand began with a simple mission: to create the perfect button-down shirt. Operating from a small shop on Elizabeth Street in New York City, Alex Mill […]
Noah NY
Skate-Punk Heritage Meets Ethical Menswear: The World of Noah NY Origins and Founding Noah NY was founded in 2015 by Brendon Babenzien, former design director at Supreme, and his wife, Estelle Bailey-Babenzien. The brand was created to merge the rebellious spirit of skate, surf, and punk cultures with the refinement of classic menswear. Noah’s flagship store is […]
Year of Ours
Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear Origins and Founding Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to […]
Elwood
Elwood Clothing: Vintage-Inspired Streetwear with a Modern Twist Origins Elwood Clothing was founded in 1996 by Palmer Brown, professional skateboarder Sal Barbier, and Luciano Mor.Initially rooted in skate culture, the brand gained early success with distribution across the United States, Europe, Japan, and Canada. However, due to various challenges, the original venture concluded after a few years. In 2008, Elwood experienced a revival […]
Pact
Everyday Essentials, Earth-First: Pact’s Ethical Approach Origins and Founding Pact was founded in 2009 in Boulder, Colorado, with a mission to create comfortable, organic clothing basics using sustainable practices. The brand started with simple cotton tees and underwear but quickly grew to include a full range of men’s, women’s, and children’s apparel—all made with organic […]
Gil Rodriguez
Gil Rodriguez: Timeless Essentials with a Commitment to Slow Fashion Origins Gil Rodriguez was founded in 2018 by Eliana Gil Rodriguez, a Venezuelan-born, Canadian-raised creative. Eliana’s extensive background includes a decade-long tenure at American Apparel, where she served as head advertising director and womenswear designer. Her experience there inspired her to establish her own label, focusing on creating high-quality, timeless essentials […]
Outerknown
Outerknown: Laid-Back Style with a Coastal Influence Origins and Founding Outerknown was founded in 2015 by Kelly Slater, an 11-time world surfing champion, and John Moore, a designer known for his work in surf and lifestyle fashion. The brand was born out of a desire to create timeless, versatile clothinginspired by coastal living while focusing on high-quality craftsmanship. Outerknown blends California-cool aesthetics with a modern, relaxed […]
Aviator Nation
Aviator Nation: Vintage Vibes and California Cool Origins and Founding Aviator Nation was founded in 2006 by Paige Mycoskie, a Texas-born designer and entrepreneur, in Venice Beach, California. Inspired by her love of 1970s surf culture and vintage fashion, Mycoskie began creating hand-stitched hoodies and sweatpants that reflected a laid-back, nostalgic aesthetic. What started as a passion project quickly evolved into […]
Agolde
AGOLDE: Modern Denim with a Vintage Soul Origins and Founding AGOLDE, a premium denim label, was founded in 1993 in Los Angeles, California, as part of the Citizen of Humanity Group. With a focus on authentic, vintage-inspired denim and modern fits, AGOLDE pays homage to the effortlessly cool styles of the past while pushing the boundaries of contemporary fashion. The brand’s […]
Roark
Built for the Journey: Roark’s Rugged Style Philosophy Origins and Founding Roark was founded in 2010 in Laguna Beach, California by Ryan Hitzel. What began as a surf and travel-inspired storytelling project turned into a full-fledged adventure lifestyle brand—offering rugged, utilitarian menswear and gear built for movement, spontaneity, and the road less traveled. With each […]