Skate-Punk Heritage Meets Ethical Menswear: The World of Noah NY
Origins and Founding
Noah NY was founded in 2015 by Brendon Babenzien, former design director at Supreme, and his wife, Estelle Bailey-Babenzien. The brand was created to merge the rebellious spirit of skate, surf, and punk cultures with the refinement of classic menswear. Noah’s flagship store is located at 195 Mulberry Street in SoHo, New York City.
Ownership and Leadership
Brendon and Estelle Bailey-Babenzien co-own and operate Noah NY. Brendon leads the creative direction, drawing from his extensive experience in streetwear, while Estelle oversees the brand’s retail environments and community engagement initiatives.
Aesthetic and Design Language
Noah NY’s aesthetic is a fusion of East Coast prep, skate culture, and punk rock influences. The brand is known for its high-quality fabrics, ethical production practices, and designs that challenge conventional fashion norms. Noah often incorporates bold graphics, vibrant colors, and classic silhouettes, creating pieces that are both timeless and contemporary.
Notable Pieces
- Logo-Embroidered Cotton Sweatshirt – A staple piece featuring the brand’s signature cross logo, crafted from premium cotton.
- Graphic T-Shirts – Tees that showcase Noah’s commitment to social and environmental issues through thought-provoking designs.
- Corduroy Caps – Headwear that combines classic materials with modern streetwear sensibilities.
- Wool Overcoats – Outerwear that reflects Noah’s dedication to quality and timeless style.
- Striped Rugby Shirts – Garments that pay homage to traditional sportswear while incorporating contemporary design elements.
Famous Fans
- Frank Ocean
- A$AP Rocky
- Jonah Hill
- Kendrick Lamar
- Tyler, The Creator
The Future
Noah NY continues to expand its global presence while maintaining its core values of quality, sustainability, and social responsibility. The brand is committed to producing ethically made clothing that resonates with a diverse audience, bridging the gap between streetwear and classic menswear.
