Dôen
DÔEN: Nostalgic Femininity Rooted in California Spirit Origins DÔEN was founded in 2016 by sisters Margaret and Katherine Kleveland in Santa Barbara, California. Drawing from their backgrounds in fashion and their experiences as mothers, they envisioned a brand that celebrates womanhood through timeless, vintage-inspired designs. DÔEN emerged as a response to the lack of female-led brands in the fashion industry, aiming to create […]
Intimissimi
Intimissimi: Italian Lingerie with Timeless Elegance Origins Intimissimi was founded in 1996 in Verona, Italy as part of the Calzedonia Group, which also owns Calzedonia and Tezenis. The brand was created to offer high-quality, sophisticated lingerie and intimate apparel at an accessible price point. From the beginning, Intimissimi set itself apart by combining Italian design sensibilities with luxurious fabrics and […]
Bombas
Comfort With a Cause: The Bombas Mission Origins and Founding Bombas was founded in 2013 by David Heath and Randy Goldberg in New York City after they learned that socks are the most requested clothing item in U.S. homeless shelters. With a simple yet impactful idea—make better socks and donate a pair for every one […]
Tommy John
Fit, Feel, Function: Tommy John’s Tailored Take on Underwear Origins and Founding Tommy John was founded in 2008 by Tom Patterson and his wife Erin Fujimoto after Patterson, a medical device salesman, grew frustrated with ill-fitting undershirts. Their solution: a better undershirt, followed by a line of equally well-engineered underwear, loungewear, and apparel designed to […]
Lululemon
The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]
Palm Angels
Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Selkie
Fantasy in Fabric: Selkie’s Dreamworld of Dresses Origins and Founding Selkie was founded in 2018 by Kimberley Gordon, co-founder of Wildfox Couture, as a celebration of fantasy, femininity, and unapologetic self-expression. Inspired by fairy tales, art history, and childhood nostalgia, the brand launched with one viral puff dress and quickly evolved into a full-fledged fashion […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Fleur Du Mal
Luxury Meets Provocation: The Lingerie-Driven World of Fleur du Mal Origins and Founding Fleur du Mal was founded in 2012 by Jennifer Zuccarini in New York City. A former design director at Victoria’s Secret and co-founder of Kiki de Montparnasse, Zuccarini set out to create a luxury lingerie brand that could live beyond the bedroom. […]
Pact
Everyday Essentials, Earth-First: Pact’s Ethical Approach Origins and Founding Pact was founded in 2009 in Boulder, Colorado, with a mission to create comfortable, organic clothing basics using sustainable practices. The brand started with simple cotton tees and underwear but quickly grew to include a full range of men’s, women’s, and children’s apparel—all made with organic […]