Fantasy in Fabric: Selkie’s Dreamworld of Dresses
Origins and Founding
Selkie was founded in 2018 by Kimberley Gordon, co-founder of Wildfox Couture, as a celebration of fantasy, femininity, and unapologetic self-expression. Inspired by fairy tales, art history, and childhood nostalgia, the brand launched with one viral puff dress and quickly evolved into a full-fledged fashion fantasy. Selkie is named after mythical seal women from Celtic folklore—creatures that embrace both power and vulnerability.
Ownership and Leadership
Kimberley Gordon remains the founder and creative director of Selkie, steering the brand with a deeply personal and inclusive vision. The brand operates independently and designs all collections in Los Angeles, with a strong focus on storytelling and artistic direction.
Aesthetic and Design Language
Selkie’s aesthetic is whimsical, theatrical, and romantic to the core. Known for its voluminous puff sleeves, organza fabrics, pastel prints, and painterly storytelling, the brand embraces maximalism and emotion. Dresses are intentionally exaggerated—high bust lines, corseted waists, balloon skirts—designed to make wearers feel like main characters in a dreamlike world. The pieces often include literary references, Renaissance-inspired silhouettes, and inclusive sizing.
Notable Pieces
- The Puff Dress – The original viral hit: a short, high-volume organza dress with puff sleeves.
- Cotton French Puff – A more casual version of the puff dress in soft cotton and dreamy prints.
- The Ballroom Gown – Floor-length drama with billowing sleeves and fairytale flair.
- Nap Dresses – Loungewear-inspired but theatrical, perfect for dreamy homewear or statement layering.
- Selkie Capsules – Seasonal drops inspired by art, mythology, ballet, and vintage sleepwear.
Famous Fans
- Doja Cat
- Barbie Ferreira
- Chloe Cherry
- Lizzo
- Hunter Schafer
The Future
Selkie continues to expand into fantasy outerwear, bridal, and plus-size exclusives while maintaining its signature dreamy aesthetic. With immersive campaigns, inclusive storytelling, and couture-level detailing, the brand invites everyone to step into a more romantic version of reality.
