Lululemon
The Uniform of Movement: Lululemon’s Activewear Empire Origins and Founding Lululemon was founded in 1998 in Vancouver by Chip Wilson as a yoga-focused apparel brand, originally operating out of a design studio that doubled as a yoga studio by night. With a strong emphasis on fabric innovation, performance, and mindful living, the brand revolutionized the […]
Yellow The Label
Swimwear That Speaks Louder: Yellow The Label’s Curve-Hugging Confidence Origins and Founding Yellow The Label was founded by influencer and designer Alex MacGregor in 2020 as a swimwear brand rooted in confident femininity and eye-catching silhouettes. Based in Australia and inspired by golden-hour glamour, Yellow quickly gained a cult following for its curve-enhancing cuts and […]
Gucci
Gucci: Italian Opulence and Reinvention in Fashion Origins and Founding Gucci was founded in 1921 in Florence, Italy, by Guccio Gucci, initially as a luxury leather goods store. Drawing inspiration from his time working in London’s Savoy Hotel, Guccio combined English refinement with Italian craftsmanship to create exquisite leather trunks, luggage, and equestrian goods. The brand’s early success was rooted […]
Nagnata
Nagnata: Sustainable Luxury Activewear with a Modern Twist Origins and Founding Nagnata was founded in 2017 by Laura May and Hannah Gibbs, sisters from Byron Bay, Australia. Inspired by their shared passion for sustainable design, yoga, and craftsmanship, the duo launched Nagnata as a conscious luxury brand that blends performance wear with high-fashion aesthetics. The name “Nagnata” is derived from Sanskrit, reflecting the brand’s roots in yoga […]
Palm Angels
Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
Viktoria & Woods
Viktoria & Woods: Effortless Australian Luxury Origins and Founding Viktoria & Woods was founded in 2004 in Melbourne, Australia, by Margie Woods, with a vision to create timeless wardrobe staples that blend effortless elegance with understated luxury. The brand began with a singular focus on merino wool pieces, establishing its foundation in high-quality, sustainable materials. Over the years, Viktoria & Woods has expanded its […]
Left on Friday
Swim That Works as Hard as You Do: Inside Left on Friday Origins and Founding Left on Friday was founded in 2019 by Laura Low Ah Kee and Shannon Savage in Vancouver, Canada. With backgrounds in performance apparel and technical design (formerly at Lululemon), the duo sought to create stylish swimwear that offered real support, […]
Astoria Activewear
Girly, Confident, and Fit-Focused: Astoria Activewear’s Empowered Style Origins and Founding Astoria Activewear was founded in 2018 by Michelle Moore, who sought to create an activewear line that celebrated strength and femininity. Designed for the modern woman who wants to feel confident both in and out of the gym, the brand blends performance-focused fits with […]
Free People
Bohemian Spirit, Free-Wheeling Style: The World of Free People Origins and Founding Free People began in the 1970s as a small boutique in West Philadelphia, created by Dick Hayne—who later went on to found Urban Outfitters. Relaunched in 2001 under the Urban Outfitters, Inc. umbrella, Free People was reimagined as a contemporary bohemian brand for […]
4th and Reckless
4th & Reckless: Affordable Luxury with a Bold, Contemporary Edge Origins and Founding 4th & Reckless is a UK-based fashion brand founded in 2018, offering sleek, trend-driven designs with a focus on versatile wardrobe staples. Known for its bold take on tailoring and fashion-forward separates, the brand has quickly become a go-to for women seeking stylish […]