Nagnata

Origins and Founding

Nagnata was founded in 2017 by Laura May and Hannah Gibbs, sisters from Byron Bay, Australia. Inspired by their shared passion for sustainable design, yoga, and craftsmanship, the duo launched Nagnata as a conscious luxury brand that blends performance wear with high-fashion aesthetics.
The name “Nagnata” is derived from Sanskrit, reflecting the brand’s roots in yoga and holistic living. With a focus on sustainable practices, textile innovation, and timeless design, Nagnata aims to challenge the fast fashion cycle by creating long-lasting, seasonless pieces.

Aesthetic and Notable Pieces

Nagnata’s aesthetic is defined by its seamless knitwear, neutral tones, and gender-inclusive silhouettes. The brand creates pieces that are as comfortable on the yoga mat as they are stylish for everyday wear, emphasizing luxurious fabrics and minimalist designs.

Signature Pieces

Ribbed Knit Sets: High-waisted shorts and matching crop tops made from organic cotton blends, offering comfort and style for both low-impact workouts and casual outings.

Color-Blocked Leggings: Eye-catching designs with bold, geometric patterns that merge functionality with fashion-forward aesthetics.

Layering Pieces: Oversized sweaters and cardigans crafted from sustainable wool and organic cotton, designed for effortless layering.

Genderless Collections: Relaxed-fit sweatshirts, joggers, and knitwear made to suit all genders, embracing inclusivity.

Limited Edition Drops: Capsule collections that feature experimental textures, patterns, and techniques, highlighting Nagnata’s commitment to craftsmanship and innovation.
Each piece is meticulously designed to reduce waste, using seamless knitting techniques and sustainable materials like organic cotton, merino wool, and recycled fabrics.

Legacy and Influence

Nagnata has redefined the activewear landscape by merging sustainability with luxury, challenging traditional norms of athletic and leisurewear. The brand’s focus on seasonless design and slow fashion has resonated with a global audience, making it a pioneer in the movement toward conscious consumption.
By prioritizing quality and longevity, Nagnata offers an alternative to fast fashion, encouraging customers to invest in timeless, versatile pieces that stand the test of time.

Famous Fans and Cultural Impact

Nagnata has garnered a loyal following among celebrities, influencers, and style-conscious consumers who value its blend of sustainability and design. Notable fans include Margot Robbie, Kaia Gerber, and Zoe Kravitz, who have been seen wearing the brand’s stylish knit sets and layering pieces.
The brand’s strong presence in editorials for publications like Vogue Australia, Elle, and Harper’s Bazaar has amplified its reach, positioning it as a leader in modern, eco-luxury fashion.

Sustainability and Responsibility

Sustainability is at the core of Nagnata’s mission. The brand emphasizes natural fibers, low-waste production techniques, and ethical sourcing. Key initiatives include:

Organic and Certified Materials: Using GOTS-certified organic cotton and ZQ-certified merino wool.

Circular Fashion: Designing with recyclability and biodegradability in mind.

Local Production: Partnering with artisan communities and ethical factories to minimize environmental impact.
These practices reflect Nagnata’s commitment to creating meaningful change in the fashion industry.

Timeless Elegance in Sustainable Activewear

Nagnata is more than a fashion brand—it’s a statement of conscious living and modern luxury. By combining innovative design, ethical practices, and a commitment to sustainability, Laura May and Hannah Gibbs have created a brand that speaks to a new generation of consumers who value style, quality, and purpose.
Whether through its signature ribbed knitwear or bold, genderless collections, Nagnata continues to inspire the industry with its focus on authenticity, craftsmanship, and sustainability.