Burberry
Burberry: The Quintessential British Luxury Brand Origins and Founding Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice, in Basingstoke, England. Originally established as an outerwear company, Burberry gained fame for its invention of gabardine, a weatherproof and breathable fabric that revolutionized rainwear. The brand’s functional yet elegant designs quickly became a staple for explorers, military personnel, […]
Casa Blanca
Retro Romance and Après-Sport Luxury: The World of Casablanca Origins and Founding Casablanca was founded in 2018 by French-Moroccan designer Charaf Tajer. Drawing inspiration from his dual heritage, the brand blends Parisian elegance with the vibrant spirit of Morocco. The name “Casablanca” pays homage to the city where Tajer’s parents met, encapsulating a narrative of love, culture, […]
DSquared2
DSquared2: A Bold Fusion of Canadian Roots and Italian Craftsmanship Origins and Founding DSquared2 was founded in 1995 by twin brothers Dean and Dan Caten, Canadian-born designers who honed their craft at the Parsons School of Design in New York. After gaining experience working for major fashion brands, the Catens moved to Milan, where they launched their own label. Their debut […]
Kinn
Kinn: Modern Heirlooms Crafted for Everyday Elegance Origins Established in 2017 by Jennie Yoon, Kinn was inspired by the loss of her family’s heirloom jewelry. The brand aims to create timeless pieces that can be cherished and passed down through generations. Ownership Kinn is a privately held company, with founder Jennie Yoon at the helm, guiding its vision and operations. […]
Ambush
AMBUSH: Tokyo’s Avant-Garde Streetwear Powerhouse Origins Founded in 2008 by Yoon Ahn and her partner Verbal, AMBUSH began as an experimental jewelry line in Tokyo. The brand’s bold, pop-art-inspired designs quickly garnered attention, leading to collaborations with major fashion houses and a transition into ready-to-wear collections. Ownership Initially independent, AMBUSH joined the New Guards Group under […]
Golden Goose
Golden Goose: Artisanal Sneakers with Italian Soul Origins and Founding Golden Goose was founded in 2000 in Venice, Italy, by Francesca Rinaldo and Alessandro Gallo, two young designers with a passion for combining traditional Italian craftsmanship with a modern, urban aesthetic. The brand began with the goal of creating high-quality sneakers that blur the line between luxury and streetwear, offering pieces that feel both unique and timeless. Golden Goose […]
Simone Rocha
Romantic Rebellion: Simone Rocha’s Vision of Modern Femininity Origins and Founding Simone Rocha launched her eponymous label in 2010, debuting at London Fashion Week shortly after completing her MA at Central Saint Martins. Born in Dublin in 1986 to designer John Rocha and businesswoman Odette Rocha, Simone was immersed in the fashion world from an […]
Hugo Boss
Tailored Power, Global Reach: Hugo Boss’ Dual Identity Origins and Founding Hugo Boss was established in 1924 in Metzingen, Germany, originally as a manufacturer of workwear and uniforms. It wasn’t until the post-war era that the brand transitioned into men’s suiting, quickly becoming a cornerstone of modern European tailoring. Today, the brand operates under two […]
Chet Lo
Spiked Textures and Futuristic Femininity: The World of Chet Lo Origins and Founding Chet Lo, a Chinese-American designer from New York City, launched his eponymous label in 2020 after graduating from Central Saint Martins with a BA in Knitwear. Relocating to London in 2015, Lo immersed himself in the city’s vibrant fashion scene, drawing inspiration from […]
Gimaguas
Sun-Drenched Craft and Global Wanderlust: The World of Gimaguas Origins and Founding Gimaguas was founded in 2018 by twin sisters Claudia and Sayana Durany in Barcelona. The brand’s name, derived from the Cuban word “Jimaguas,” meaning twins, reflects the founders’ bond and shared vision. Drawing inspiration from their travels and cultural heritage, the Durany sisters set out […]