Romantic Rebellion: Simone Rocha’s Vision of Modern Femininity
Origins and Founding
Simone Rocha launched her eponymous label in 2010, debuting at London Fashion Week shortly after completing her MA at Central Saint Martins. Born in Dublin in 1986 to designer John Rocha and businesswoman Odette Rocha, Simone was immersed in the fashion world from an early age. Her upbringing, combined with her Irish and Chinese heritage, deeply influences her design ethos, blending traditional craftsmanship with contemporary narratives.
Ownership and Leadership
Simone Rocha remains the sole creative force behind her brand, maintaining full ownership and creative control. Her commitment to authenticity and personal storytelling has fostered a loyal following and critical acclaim. The brand operates flagship stores in London, New York, and Taipei, each designed to reflect Rocha’s artistic sensibilities and often featuring collaborations with contemporary artists.
Aesthetic and Design Language
Simone Rocha’s aesthetic is a harmonious blend of romanticism and rebellion. Her designs often feature voluminous silhouettes, intricate embellishments, and a juxtaposition of soft and hard elements. Signature details include the use of pearls, tulle, lace, and floral motifs, all reimagined through a modern lens. Rocha’s collections frequently explore themes of femininity, heritage, and the complexities of womanhood, resulting in garments that are both ethereal and empowering.
Notable Pieces
- Pearl-Embellished Accessories – From hair clips to handbags, Rocha’s use of pearls adds a touch of elegance and whimsy.
- Voluminous Tulle Dresses – Layered and ruffled designs that exude a dreamy, romantic quality.
- Embroidered Lace Coats – Outerwear that combines delicate fabrics with structured tailoring.
- Floral-Appliqué Skirts – Pieces that showcase Rocha’s attention to detail and craftsmanship.
- Platform Brogues – Footwear that merges traditional styles with contemporary flair.
Famous Fans
- Kate Middleton
- Michelle Obama
- Billie Eilish
- Sarah Jessica Parker
- Paul Mescal
- Catherine O’Hara
- Francesca Hayward
- Alexa Chung
- Fiona Shaw
- Bel Powley
The Future
Simone Rocha continues to redefine modern femininity through her innovative designs and storytelling. Her recent collaborations, including a guest designer role for Jean Paul Gaultier’s haute couture collection, highlight her versatility and influence in the fashion industry. As she expands her brand’s global presence, Rocha remains dedicated to creating pieces that celebrate individuality, heritage, and the multifaceted nature of womanhood.
