Retro Romance and Après-Sport Luxury: The World of Casablanca
Origins and Founding
Casablanca was founded in 2018 by French-Moroccan designer Charaf Tajer. Drawing inspiration from his dual heritage, the brand blends Parisian elegance with the vibrant spirit of Morocco. The name “Casablanca” pays homage to the city where Tajer’s parents met, encapsulating a narrative of love, culture, and nostalgia.
Ownership and Leadership
Charaf Tajer remains the founder and creative director of Casablanca. Under his leadership, the brand has maintained its independent status, allowing for creative freedom and a consistent vision. Tajer’s background includes collaborations with notable fashion entities, contributing to his distinctive design approach.
Aesthetic and Design Language
Casablanca is renowned for its fusion of luxury leisurewear and vivid, retro-inspired aesthetics. The brand’s designs often feature bold prints, silk fabrics, and tailored silhouettes that evoke a sense of opulence and relaxation. Drawing from themes like tennis clubs, travel, and 1970s glamour, Casablanca creates pieces that are both nostalgic and contemporary.
Notable Pieces
- Silk Shirts – Featuring intricate prints and vibrant colors, these shirts exemplify Casablanca’s signature style.
- Tailored Tracksuits – Combining comfort with elegance, these pieces reflect the brand’s après-sport ethos.
- Printed Scarves – Utilizing luxurious fabrics and detailed designs, these accessories add a touch of sophistication.
- Embroidered Hoodies – Merging streetwear elements with high-end craftsmanship, these hoodies showcase the brand’s versatility.
- Statement Rings – Bold and distinctive, these accessories complement Casablanca’s overall aesthetic.
Famous Fans
- Kendall Jenner
- Gigi Hadid
- J Balvin
- Lewis Hamilton
- Skepta
The Future
Casablanca continues to expand its global presence, exploring new collaborations and product lines while staying true to its core identity. The brand’s commitment to blending cultural narratives with luxurious design positions it as a unique voice in contemporary fashion.
