AMBUSH: Tokyo’s Avant-Garde Streetwear Powerhouse
Origins
Founded in 2008 by Yoon Ahn and her partner Verbal, AMBUSH began as an experimental jewelry line in Tokyo. The brand’s bold, pop-art-inspired designs quickly garnered attention, leading to collaborations with major fashion houses and a transition into ready-to-wear collections.
Ownership
Initially independent, AMBUSH joined the New Guards Group under Farfetch in 2020. In 2025, founders Yoon Ahn and Verbal reacquired the brand, returning it to independent ownership.
Aesthetic
AMBUSH is renowned for its fusion of streetwear and high fashion, characterized by oversized silhouettes, utilitarian details, and a unisex approach. The brand often incorporates elements of Tokyo’s vibrant club culture, resulting in collections that are both edgy and sophisticated.
Signature Pieces
- POW!® Jewelry – Iconic pieces featuring bold, comic-inspired motifs.
- Layered Outerwear – Oversized jackets and coats with distinctive detailing.
- Utility-Inspired Apparel – Garments featuring functional elements like straps and pockets.
- Collaborative Footwear – Notably, the Nike Dunk High with exaggerated features.
- Statement Accessories – Items like lighter case necklaces and padlock bracelets.
Legacy
AMBUSH has established itself as a trailblazer in the fashion industry, seamlessly blending streetwear aesthetics with luxury design. Its innovative approach and high-profile collaborations have solidified its status as a global fashion influencer.
Famous Fans
- Rihanna
- Kanye West
- A$AP Rocky
- G-Dragon
- Lady Gaga
The Future
With its return to independent ownership, AMBUSH is poised to continue its evolution, focusing on creative freedom and further innovation in design. The brand aims to expand its global presence while staying true to its avant-garde roots.
