G/Fore
G/FORE: Modern Golfwear with a Bold Edge Origins and Founding G/FORE was founded in 2011 by Mossimo Giannulli, the designer behind the Mossimo fashion label. With a vision to modernize golf apparel, Giannulli created a brand that fuses luxury, innovation, and playful irreverence, bringing a fresh take to the sport’s traditional attire. G/FORE quickly gained traction for its bold colors, unconventional designs, […]
Lack of Color
Sun-Soaked Staples: Lack of Color’s Iconic Hat Game Origins and Founding Lack of Color was founded in 2011 by Australian duo Rob Tilbury and Tess Corvaia. The couple created the brand to reimagine classic hat styles with a modern, fashion-forward twist—drawing inspiration from vintage Americana, Australian summers, and dreamy road trips. What started as a […]
James Perse
James Perse: Minimalist Luxury and California Cool Origins and Founding James Perse, the eponymous label, was founded in 1994 in Los Angeles, California, by James Perse, the son of Tommy Perse, owner of the iconic Los Angeles boutique Maxfield. Growing up surrounded by fashion and art, Perse developed a keen eye for understated elegance and quality craftsmanship. Initially specializing in luxury baseball caps, the […]
Buck Mason
Buck Mason: Timeless American Classics for the Modern Man Origins and Founding Buck Mason was founded in 2013 by Sasha Koehn and Erik Allen Ford in Venice, California. The duo sought to create high-quality, everyday essentials inspired by classic American menswear, emphasizing timeless design, superior craftsmanship, and modern versatility. What began as a small online store has grown into a respected brand known for its minimalist approach to fashion, offering wardrobe […]
Kenzo
Kenzo: A Bold Fusion of Cultures and Colors Origins and Founding Kenzo was founded in 1970 by Kenzo Takada, a Japanese designer who moved to Paris to bring his unique vision of fashion to the global stage. Opening his first boutique, Jungle Jap, Takada introduced the world to a vibrant blend of Japanese aesthetics and Parisian sophistication, creating clothing that celebrated bold prints, vibrant […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Scotch & Soda
Dutch Design with Global Flavor: Scotch & Soda’s Eclectic Cool Origins and Founding Scotch & Soda was founded in Amsterdam in the 1980s and relaunched in 2001 by a new team of designers who gave the brand its signature mix of classic tailoring, global inspiration, and eclectic styling. Though Dutch at its core, Scotch & […]
Frame
Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
Desmond & Dempsey
Pajamas That Start Conversations: Desmond & Dempsey’s Print-Driven Sleepwear Origins and Founding Desmond & Dempsey was founded in 2014 by couple Molly Goddard and Joel Jeffery, who launched the brand after Molly started wearing Joel’s oversized shirts to bed. Their shared vision: to create bold, conversation-starting pajamas inspired by travel, tradition, and the romance of […]
Theory
Theory: Modern Tailoring for the Contemporary Professional Origins and Founding Theory was founded in 1997 by Andrew Rosen and Elie Tahari in New York City, with a vision to create tailored, comfortable clothing that bridges the gap between workwear and casualwear. The brand’s foundation was built on the innovative use of stretch fabrics, offering wearers both ease and elegance without compromising on style. From its inception, Theory […]