Sun-Soaked Staples: Lack of Color’s Iconic Hat Game
Origins and Founding
Lack of Color was founded in 2011 by Australian duo Rob Tilbury and Tess Corvaia. The couple created the brand to reimagine classic hat styles with a modern, fashion-forward twist—drawing inspiration from vintage Americana, Australian summers, and dreamy road trips. What started as a cult-loved wool fedora label has grown into a global accessory powerhouse.
Ownership and Leadership
Still led by its co-founders, Lack of Color remains privately owned and based in Queensland, Australia. The brand produces limited seasonal collections, handmade in ethical workshops using high-quality wool, straw, and vegan leather alternatives.
Aesthetic and Design Language
Lack of Color’s aesthetic is retro, romantic, and sun-drenched. The brand’s signature is wide-brimmed wool fedoras, straw ranchers, and bucket hats in seasonal hues like terracotta, sage, cream, and oat. Pieces are designed to elevate everything from vacationwear to off-duty denim, striking a balance between bohemian ease and modern minimalism. Subtle gold branding and premium trims keep the look polished.
Notable Pieces
- The Rancher Hat – A wool fedora with a stiff brim and structured crown—an influencer favorite.
- The Palma Fedora – A woven palm leaf straw hat ideal for beach getaways and music festivals.
- The Wave Bucket – A ‘90s-style bucket hat available in cotton terry or corduroy for a casual vibe.
- The Inca Wide Brim – A statement straw hat with a slightly floppy brim and tonal woven band.
- Seasonal Limited Drops – Fresh shades, trims, and silhouettes released in curated color palettes.
Famous Fans
- Gigi Hadid
- Vanessa Hudgens
- Kaia Gerber
- Shay Mitchell
- Elsa Hosk
The Future
Lack of Color continues to grow as a seasonal staple among vacation-goers, influencers, and stylists alike. With expanded sustainable materials, international collabs, and sun-friendly accessories in the pipeline, the brand is evolving into a go-to lifestyle name for timeless, Instagrammable headwear.
