Gabriela Hearst

Conscious Craftsmanship at the Highest Level: Gabriela Hearst’s Quiet Power Origins and Founding Gabriela Hearst launched her eponymous label in 2015, blending her Uruguayan heritage with New York sophistication and a deeply rooted ethos of sustainability. A former model and the creative force behind luxury menswear label Candela, Hearst founded her namesake brand to create […]
Oak + Fort

Oak + Fort: Minimalist Fashion for Modern Living Origins and Founding Oak + Fort was founded in 2010 in Vancouver, Canada, with the mission to create accessible minimalist fashion for individuals seeking understated yet stylish designs. The brand’s founders, whose names remain intentionally low-profile to reflect the brand’s focus on its products rather than personalities, sought to redefine modern fashion with […]
Viktoria & Woods

Viktoria & Woods: Effortless Australian Luxury Origins and Founding Viktoria & Woods was founded in 2004 in Melbourne, Australia, by Margie Woods, with a vision to create timeless wardrobe staples that blend effortless elegance with understated luxury. The brand began with a singular focus on merino wool pieces, establishing its foundation in high-quality, sustainable materials. Over the years, Viktoria & Woods has expanded its […]
James Perse

James Perse: Minimalist Luxury and California Cool Origins and Founding James Perse, the eponymous label, was founded in 1994 in Los Angeles, California, by James Perse, the son of Tommy Perse, owner of the iconic Los Angeles boutique Maxfield. Growing up surrounded by fashion and art, Perse developed a keen eye for understated elegance and quality craftsmanship. Initially specializing in luxury baseball caps, the […]
Kenzo

Kenzo: A Bold Fusion of Cultures and Colors Origins and Founding Kenzo was founded in 1970 by Kenzo Takada, a Japanese designer who moved to Paris to bring his unique vision of fashion to the global stage. Opening his first boutique, Jungle Jap, Takada introduced the world to a vibrant blend of Japanese aesthetics and Parisian sophistication, creating clothing that celebrated bold prints, vibrant […]
J.Crew

J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Cuyana

Cuyana: Fewer, Better Things Origins and Founding Cuyana was founded in 2011 by Karla Gallardo and Shilpa Shah, two entrepreneurs driven by the philosophy of creating timeless, high-quality essentials while encouraging mindful consumption. The name “Cuyana,” derived from the Quechua language of the Andes, means “to love,” reflecting the brand’s commitment to inspiring customers to love what they own. Based in San Francisco, California, Cuyana […]
Cleobella

Global Spirit, Ethical Soul: Cleobella’s Bohemian Chic Origins and Founding Cleobella was founded in 2006 by Angela O’Brien in Seal Beach, California. After traveling extensively through Bali and India, O’Brien was inspired to create a brand rooted in artisan craft, femininity, and slow fashion. Named after her mother Cleobelle, the brand grew from a single […]
Ulla Johnson

Ulla Johnson: Feminine Elegance with Bohemian Flair Origins and Founding Ulla Johnson founded her eponymous label in 2000 in New York City, drawing inspiration from her global travels and an upbringing steeped in art and culture. With a background in anthropology, Johnson’s designs reflect a deep appreciation for craftsmanship, cultural heritage, and natural beauty. From its early days as a small […]
Veronica Beard

Veronica Beard: Effortless Glamour with a Modern Edge Origins and Founding Veronica Beard was founded in 2010 by Veronica Miele Beard and Veronica Swanson Beard, two sisters-in-law who shared a vision to create versatile, stylish clothing for the modern woman. Based in New York City, the brand blends timeless tailoring with contemporary designs, offering pieces that transition seamlessly from day to night and work to […]