Agent Provocateur
Agent Provocateur: The Pinnacle of Provocative Luxury Origins and Founding Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees in Soho, London. Born out of a desire to redefine lingerie as both sensual and empowering, the brand broke away from traditional perceptions of underwear. Corré, the son of iconic designer Vivienne Westwood, infused the brand with a rebellious, boundary-pushing ethos, […]
Reformation
Reformation: Sustainable Fashion with California Cool Origins and Founding Reformation was founded in 2009 by Yael Aflalo in Los Angeles, California, with a mission to combine sustainability with trend-driven design. Initially focused on upcycling vintage clothing, the brand quickly expanded into creating eco-friendly collections that embody effortless, California-inspired style. Reformation’s philosophy, “Being naked is the #1 most sustainable option. We’re #2,” reflects its commitment to […]
Alex Perry
Red-Carpet Glamour with Australian Precision: Alex Perry’s Sculpted Sophistication Origins and Founding Alex Perry launched his eponymous label in 1992, quickly gaining recognition for his sharply tailored gowns and structured silhouettes. Based in Sydney, the brand became synonymous with high-voltage glamour, combining couture techniques with a distinctly Australian edge. His early collections introduced body-contouring corsets […]
Love Shack Fancy
LoveShackFancy: Whimsical Romance in Fashion Origins and Founding LoveShackFancy was founded in 2013 by Rebecca Hessel Cohen, a former fashion editor at Cosmopolitan. Inspired by her love of vintage treasures and a desire to create feminine, romantic designs, Hessel Cohen launched the brand with a single dress she designed for her own wedding rehearsal dinner. This piece became the foundation of LoveShackFancy’s aesthetic: ethereal, […]
Chloe
Chloé: Effortless Femininity and Parisian Chic Origins and Founding Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who sought to revolutionize women’s fashion by introducing luxury ready-to-wear. At a time when haute couture dominated, Aghion’s concept of prêt-à-porter de luxemade luxury fashion accessible, combining high-quality craftsmanship with effortless designs. From its beginnings in Paris, Chloé has become a symbol […]
Monday Swimwear
Swimwear for Every Shape: Monday Swimwear’s Confidence-First Approach Origins and Founding Monday Swimwear was founded in 2014 by influencers Natasha Oakley and Devin Brugman, best known for their viral blog A Bikini A Day. Frustrated by the lack of flattering, curve-conscious swimwear on the market, the duo set out to create a brand that championed fit, […]
Rhode
Introduction Founded by college friends Purna Khatau and Phoebe Vickers in 2014, Rhode is a fashion brand known for its vibrant, resort-ready designs that effortlessly blend elegance with a bohemian spirit. The brand offers a range of women’s apparel that features bold prints, flowing silhouettes, and luxurious fabrics, making it a favorite among celebrities and […]
Simone Rocha
Romantic Rebellion: Simone Rocha’s Vision of Modern Femininity Origins and Founding Simone Rocha launched her eponymous label in 2010, debuting at London Fashion Week shortly after completing her MA at Central Saint Martins. Born in Dublin in 1986 to designer John Rocha and businesswoman Odette Rocha, Simone was immersed in the fashion world from an […]
Goelia
Goelia: Art-Inspired Elegance with a Sustainable Heart Origins Founded in 1995 in China, Goelia was established with the vision of creating high-quality women’s clothing that seamlessly blends art and fashion. The brand draws inspiration from global art and culture, aiming to offer garments that tell a story and resonate with modern women. Ownership Goelia operates as a privately held company, […]
Lidee Woman
