Peony
Romantic Swimwear with a Conscience: Peony’s Floral-Focused Elegance Origins and Founding Peony Swim was founded in 2012 by Rebecca Morton in Queensland, Australia—a location that continues to influence the brand’s sun-soaked, beach-to-brunch aesthetic. Named after the flower that signals the beginning of summer, Peony was launched with the intention of creating timeless swimwear that merged […]
Siedres
Gabriela Hearst
Conscious Craftsmanship at the Highest Level: Gabriela Hearst’s Quiet Power Origins and Founding Gabriela Hearst launched her eponymous label in 2015, blending her Uruguayan heritage with New York sophistication and a deeply rooted ethos of sustainability. A former model and the creative force behind luxury menswear label Candela, Hearst founded her namesake brand to create […]
Hope Macaulay
Roksanda
Simon Miller
Kule
KULE: Classic Stripes with a Playful Twist Origins Founded in 2001 by Nikki Kule, KULE began as a luxury childrenswear brand. Nikki, influenced by her parents’ fashion industry background—her father, Gene Kule, was known as the “King of Pants”—launched the brand to create high-quality, stylish clothing for children. In 2015, she shifted focus to womenswear, relaunching KULE with a line of […]
No! Jeans
No! Jeans: Vintage-Inspired Knitwear with a Playful Twist Origins No! Jeans was established in England, blending Los Angeles and Hong Kong design influences. The brand draws inspiration from ’90s and early 2000s urban aesthetics, focusing on vintage-inspired knitwear and apparel. Ownership No! Jeans operates as a privately held company, maintaining its unique brand identity through independent ownership. Aesthetic The brand’s aesthetic is characterized by vintage-inspired […]
Bobo Choses
Kate Spade
Playful Polish with a Wink: Kate Spade’s Colorful Legacy Origins and Founding Kate Spade was launched in 1993 by former fashion editor Kate Brosnahan Spade, who started the brand with a single item: the perfect handbag. The minimalist, boxy nylon bag quickly became a ’90s icon and helped establish a new era of American fashion—one […]