Bobo Choses: Whimsical Wear for the Young at Heart
Origins
Founded in 2008 in Barcelona, Bobo Choses was the brainchild of graphic designer Adriana Esperalba. What began as a creative project to craft playful, story-driven clothing for children quickly evolved into a globally recognized brand.Operating from a converted toy factory near the Mediterranean Sea, Bobo Choses infuses its collections with a sense of wonder and imagination.
Ownership
Bobo Choses remains a privately held company. Adriana Esperalba leads as Creative Director, while her brother, Pim Esperalba, serves as CEO. Together, they oversee a dedicated team committed to producing garments that celebrate creativity and authenticity.
Aesthetic
Bobo Choses is renowned for its vibrant, hand-drawn prints and relaxed silhouettes. Each collection tells a unique story, often accompanied by illustrated books that bring the narrative to life. The brand’s designs exude a sense of nostalgia and humor, appealing to both children and adults who appreciate artful expression in everyday wear.
Signature Pieces
- Apple Print Sweatshirts – Iconic designs featuring bold, whimsical fruit motifs.
- Oversized Graphic Tees – Comfortable shirts adorned with playful illustrations and slogans.
- Patterned Overalls – Loose-fitting dungarees showcasing the brand’s signature prints.
- Colorful Knitwear – Soft sweaters and cardigans in eclectic color combinations.
- Printed Dresses – Flowy garments that blend comfort with artistic flair.
Legacy
Over the years, Bobo Choses has cultivated a loyal following among families and fashion enthusiasts alike. Its commitment to storytelling and sustainability has set it apart in the children’s fashion industry. The brand’s collaborations and innovative collections continue to inspire creativity and joy.
The Future
Bobo Choses continues to expand its global presence, with plans to introduce new collections that push the boundaries of sustainable fashion. The brand remains dedicated to crafting garments that not only tell compelling stories but also contribute positively to the environment and society.
