G/Fore
G/FORE: Modern Golfwear with a Bold Edge Origins and Founding G/FORE was founded in 2011 by Mossimo Giannulli, the designer behind the Mossimo fashion label. With a vision to modernize golf apparel, Giannulli created a brand that fuses luxury, innovation, and playful irreverence, bringing a fresh take to the sport’s traditional attire. G/FORE quickly gained traction for its bold colors, unconventional designs, […]
Lack of Color
Sun-Soaked Staples: Lack of Color’s Iconic Hat Game Origins and Founding Lack of Color was founded in 2011 by Australian duo Rob Tilbury and Tess Corvaia. The couple created the brand to reimagine classic hat styles with a modern, fashion-forward twist—drawing inspiration from vintage Americana, Australian summers, and dreamy road trips. What started as a […]
New Arrivals
Cool and Clean: Inside the New Arrivals Uniform Origins and Founding New Arrivals was founded in 2017 in Sydney, Australia by designer Tayla Broad. The brand quickly gained traction among style editors and minimalists for its polished approach to trend-forward essentials. Born from a desire to create wardrobe staples with a twist, New Arrivals emphasizes […]
Marc Nolan
Classic with a Kick: Marc Nolan’s Take on Modern Menswear Origins and Founding Marc Nolan was launched in 2018 in Chicago by founder Sebastian Malczewski. Tired of seeing high-design men’s footwear priced out of reach, he created Marc Nolan to deliver bold, elevated shoes with a fashion edge—without the luxury markup. With a focus on […]
James Perse
James Perse: Minimalist Luxury and California Cool Origins and Founding James Perse, the eponymous label, was founded in 1994 in Los Angeles, California, by James Perse, the son of Tommy Perse, owner of the iconic Los Angeles boutique Maxfield. Growing up surrounded by fashion and art, Perse developed a keen eye for understated elegance and quality craftsmanship. Initially specializing in luxury baseball caps, the […]
J.Crew
J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Scotch & Soda
Dutch Design with Global Flavor: Scotch & Soda’s Eclectic Cool Origins and Founding Scotch & Soda was founded in Amsterdam in the 1980s and relaunched in 2001 by a new team of designers who gave the brand its signature mix of classic tailoring, global inspiration, and eclectic styling. Though Dutch at its core, Scotch & […]
Fleur Du Mal
Luxury Meets Provocation: The Lingerie-Driven World of Fleur du Mal Origins and Founding Fleur du Mal was founded in 2012 by Jennifer Zuccarini in New York City. A former design director at Victoria’s Secret and co-founder of Kiki de Montparnasse, Zuccarini set out to create a luxury lingerie brand that could live beyond the bedroom. […]
Gorjana
California Cool, Layered in Gold: Gorjana’s Effortless Jewelry Origins and Founding Gorjana was founded in 2004 by Gorjana Reidel and her husband, Jason Griffin Reidel, in Laguna Beach, California. What began as a side hustle from their apartment floor has grown into a nationwide jewelry brand known for its beachy minimalism, stackable styles, and accessible […]
Sold Out NYC
Sold Out NYC: Modern Minimalism with a Cool-Girl Edge Origins and Founding Sold Out NYC was founded in 2017 as a New York-based fashion label that focuses on elevated essentials with a modern twist. Designed for the effortlessly stylish woman, the brand has gained popularity for its cool, understated pieces that merge minimalism with street-style influence. The brand’s ethos is rooted in versatility, […]