Alex Mill
Timeless Staples and Everyday Uniforms: The World of Alex Mill Origins and Founding Alex Mill was founded in 2012 by Alex Drexler, the son of former J.Crew CEO Mickey Drexler. The brand began with a simple mission: to create the perfect button-down shirt. Operating from a small shop on Elizabeth Street in New York City, Alex Mill […]
Noah NY
Skate-Punk Heritage Meets Ethical Menswear: The World of Noah NY Origins and Founding Noah NY was founded in 2015 by Brendon Babenzien, former design director at Supreme, and his wife, Estelle Bailey-Babenzien. The brand was created to merge the rebellious spirit of skate, surf, and punk cultures with the refinement of classic menswear. Noah’s flagship store is […]
Year of Ours
Sporty, Sculpted, and Made to Move: Year of Ours’ Confident Activewear Origins and Founding Year of Ours was founded in 2016 in Los Angeles by Eleanor Haycock and Alejandra Hernandez, with creative direction from designer Lily Shan. The brand was created to fill a gap in the activewear space for sporty, fashion-forward pieces designed to […]
Madhappy
Mood Over Merchandise: The Mental Health Movement of Madhappy Origins and Founding Madhappy was founded in 2017 in Los Angeles by brothers Noah and Peiman Raf and friends Mason Spector and Joshua Sitt. With a mission to create fashion that fosters mental well-being, Madhappy launched as a label rooted in optimism, transparency, and open dialogue […]
Hill House Home
Hill House Home: Where Everyday Comfort Meets Elevated Romance Origins Hill House Home was founded in 2016 by Nell Diamond in New York City. Initially launched as a luxury bedding company, the brand was born from Diamond’s passion for design and her belief that comfort and beauty should coexist in daily rituals. With a background in economics and fashion, Nell brought […]
Alohas
ALOHAS: Sustainable Fashion with a Mediterranean Flair Origins Founded in 2015 by Alejandro Porras in Honolulu, Hawaii, ALOHAS began with a mission to reinvent the classic Spanish espadrille, infusing it with a modern twist. The brand’s initial inspiration stemmed from Porras observing locals’ positive reactions to traditional Menorcan sandals, known as Avarcas. This led him to establish a footwear line that blends […]
Salomon
Salomon: From Alpine Workshops to Global Outdoor Innovators Origins Founded in 1947 in Annecy, nestled within the French Alps, Salomon began as a small family-run workshop. François Salomon, alongside his wife Jeanne and son Georges, initially focused on producing saw blades before transitioning to crafting steel edges for skis. This pivot marked the brand’s entry into the winter sports arena, laying the groundwork […]
Del Toro
Del Toro: Italian Craftsmanship Meets Contemporary Design Origins Founded in 2005 by Matthew Chevallard and his friends from a New England prep school, Del Toro began as a bespoke slipper company aimed at commemorating their school experiences. The brand quickly evolved, blending Italian sophistication with American prep style, and relocated to Miami, Florida, where it gained prominence for its unique footwear […]
Vagabond
Vagabond Shoemakers: Scandinavian Minimalism with a Sustainable Soul Origins Established in 1993 in Varberg, Sweden, Vagabond Shoemakers was founded by Marie Nilsson Peterzén and Mats Nilsson. The brand evolved from a 1970s family-run men’s footwear business into a global label renowned for its minimalist design and commitment to quality. Ownership Vagabond Shoemakers operates as a privately held company, with the founding duo maintaining […]
With Harper Lu
Artful Femininity Meets Slow Fashion: With Harper Lu’s Romantic Edge Origins and Founding With Harper Lu was founded in 2019 by Melbourne-based designer Lucia Hanna, alongside her mother. What began as a love for vintage tailoring and artistic expression quickly evolved into a fashion label rooted in emotional storytelling, romantic silhouettes, and wearable art. The […]