Palm Angels

Palm Angels: A Bold Fusion of Luxury and Subculture Origins and Founding Palm Angels was founded in 2015 by Francesco Ragazzi, an Italian designer and photographer whose vision was inspired by the skateboarding subculture of Los Angeles. Initially a photography project documenting skaters and their unique style, Palm Angels transformed into a fashion brand that merges […]
J.Crew

J.Crew: Classic American Style with a Modern Twist Origins J.Crew was founded in 1983 in New York City by Emily Woods and her father Arthur Cinader. Initially launched as a mail-order catalog under the name Popular Club Plan, the brand rebranded to J.Crew with the aim of offering preppy, American sportswear with a more modern and accessible edge. The first retail store […]
Base Range

Undone, Elevated, Intentional: Inside the Minimalism of Baserange Origins and Founding Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and […]
MCM

MCM: Iconic Luxury with a Modern Edge Origins and Founding MCM (Modern Creation München) was founded in 1976 in Munich, Germany, by Michael Cromer, a visionary who sought to redefine luxury with a focus on bold design and exceptional craftsmanship. The brand’s initials not only stand for its name but also reflect its ethos of creating products for the modern, global traveler. […]
DSquared2

DSquared2: A Bold Fusion of Canadian Roots and Italian Craftsmanship Origins and Founding DSquared2 was founded in 1995 by twin brothers Dean and Dan Caten, Canadian-born designers who honed their craft at the Parsons School of Design in New York. After gaining experience working for major fashion brands, the Catens moved to Milan, where they launched their own label. Their debut […]
Skims

Skims: Redefining Modern Shapewear and Inclusive Fashion Origins and Founding Skims was founded in 2019 by Kim Kardashian and Jens Grede, with a mission to create innovative shapewear and inclusive essentials that cater to all body types. Frustrated by the lack of options in the market, Kardashian set out to design shapewear that offered support, comfort, and style, redefining the category with a focus […]