Undone, Elevated, Intentional: Inside the Minimalism of Baserange
Origins and Founding
Baserange—short for “Basic Aesthetic for Sustainable Easywear”—was founded in 2012 by Danish designer Marie Louise Mogensen and Paris-based creative Blandine Legait. The brand was born out of a desire to create timeless, foundational clothing that felt soft on the skin, sustainable in practice, and radically natural in appearance. With its roots in both France and Denmark, Baserange balances Nordic minimalism with an earthy, almost poetic simplicity.
Ownership and Leadership
Baserange remains independently owned, led by its founders who continue to champion transparency, sustainable sourcing, and gentle, intuitive design. The brand operates with a close network of European-based factories and family-run producers, emphasizing long-term partnerships over seasonal turnover.
Aesthetic and Design Language
Baserange is synonymous with quiet minimalism. The brand favors natural fibers, raw hems, and neutral tones—off-white, stone, clay, and moss green—alongside soft, body-conscious silhouettes that drape rather than constrict. Many of its pieces, from stretch bamboo undergarments to waffle-knit lounge sets, are designed to be worn layered or on their own. Photography and branding often reflect an unfiltered, undone beauty, contributing to the brand’s cult-like appeal among creatives and conscious consumers alike.
Notable Pieces
- Bell Pants – Soft, ribbed leggings with a flared hem, made from organic cotton or bamboo jersey.
- Odea Bra – A bestselling minimalist bralette with a straight-across neckline and no padding or underwire.
- Shaw Long Sleeve – A raw-edge, relaxed top often styled as a layering essential or sleepwear staple.
- Triangle Undergarments – Stretch basics in earthy palettes with exposed stitching and clean construction.
- Wool Wrap Tops and Dresses – Cozy winter essentials with tied silhouettes and raw finishing.
Famous Fans
- Chloë Sevigny
- Phoebe Bridgers
- Paloma Elsesser
- Zoë Kravitz
- Sustainability-driven influencers and stylists across Europe
The Future
Baserange is focused on deepening its ethical sourcing and regenerative textile practices. The brand continues to forgo traditional fashion cycles, instead releasing seasonless collections built on lasting core pieces. Future plans include textile innovation through plant-dyed fabrics and organic silks, all while remaining deeply connected to its slow fashion ethos.
