Frame
Denim to Daily Uniform: The Elevated Ease of FRAME Origins and Founding FRAME was founded in 2012 by Jens Grede and Erik Torstensson, two Swedish creatives based in London and Los Angeles. Initially launched as a denim brand, FRAME quickly gained traction for its focus on high-quality materials, tailored fits, and elevated basics. Inspired by […]
IVY OAK
IVY OAK: Timeless Elegance with a Conscious Touch Origins Founded in 2016 by Caroline Gentz in Berlin, Germany, IVY OAK emerged from Gentz’s vision to create fashion that balances timeless elegance with sustainability. Drawing from her experiences in both luxury and fast fashion sectors, Gentz sought to design clothing that adapts to everyday life and its special moments, prioritizing quality […]
Theory
Theory: Modern Tailoring for the Contemporary Professional Origins and Founding Theory was founded in 1997 by Andrew Rosen and Elie Tahari in New York City, with a vision to create tailored, comfortable clothing that bridges the gap between workwear and casualwear. The brand’s foundation was built on the innovative use of stretch fabrics, offering wearers both ease and elegance without compromising on style. From its inception, Theory […]
Jaded LDN
Jaded LDN: Bold, Eclectic Streetwear with a Global Influence Origins and Founding Jaded London (Jaded LDN) was founded in 2013 by siblings Jade and Grant Goulden in London, England. Inspired by global street style, music culture, and the dynamic energy of London, the brand set out to create bold, trend-driven designs that cater to a fashion-forward audience. Jaded LDN quickly gained recognition for […]
Stella McCartney
Stella McCartney: Sustainable Luxury with a Modern Feminine Touch Origins and Founding Stella McCartney launched her eponymous label in 2001 in partnership with the luxury conglomerate Kering, becoming one of the first high-profile designers to champion sustainable fashion in the luxury market. The daughter of music legend Paul McCartney and photographer Linda McCartney, Stella grew up with a strong appreciation for nature, ethical values, […]
Roberto Cavalli
Roberto Cavalli: The Maestro of Exotic Elegance Origins Roberto Cavalli founded his eponymous fashion house in 1970 in Florence, Italy. Born in 1940 into a family with artistic roots—his grandfather, Giuseppe Rossi, was a member of the Macchiaioli movement—Cavalli was naturally inclined towards creativity. He studied at the local Art Institute, focusing on textile print, which laid the foundation for his […]
Proenza Schouler
Proenza Schouler: Experimental Elegance and Contemporary Luxury Origins and Founding Proenza Schouler was founded in 2002 by designers Jack McCollough and Lazaro Hernandez, who met while studying at Parsons School of Design in New York. The duo named the brand after their mothers’ maiden names, reflecting their personal connection to the label. Proenza Schouler made an immediate impact with its graduate thesis […]
Favorite Daughter
Favorite Daughter: Modern Feminine Staples with a Playful Twist Origins and Founding Favorite Daughter was founded in 2020 by Erin Foster and Sara Foster, Hollywood actresses and writers, in collaboration with Centric Brands. Inspired by their personal style and a desire to create versatile, stylish wardrobe essentials, the Foster sisters built Favorite Daughter as a celebration of sisterhood, individuality, and timeless fashion. Rooted […]
Amiri
AMIRI: California Cool Meets Global Luxury Origins Founded in 2014 by Mike Amiri, the brand emerged from Los Angeles with a vision to blend the city’s rock ‘n’ roll heritage with high-end fashion. Drawing inspiration from his early days crafting stage pieces for musicians, Amiri infused his designs with a rebellious spirit and meticulous craftsmanship. Ownership […]
Loewe
Loewe: The Pinnacle of Spanish Craftsmanship and Avant-Garde Luxury Origins and Founding Loewe was founded in 1846 in Madrid, Spain, originally as a collective of Spanish leather artisans. In 1872, German-born craftsman Enrique Loewe Roessberg joined the atelier and established Loewe as a luxury leather goods brand, blending Spanish artistry with European refinement. Over the years, Loewe has become renowned for its exquisite craftsmanship, particularly in […]