Kitty & Vibe

Swimwear for Every Body: The Kitty and Vibe Revolution Origins and Founding Kitty and Vibe was founded in 2018 by Cameron Armstrong in New York City. After experiencing the frustration of swimwear sizing that didn’t account for different body types, Armstrong launched the brand with the goal of creating inclusive, feel-good swimwear for everyone—especially those […]

Burberry

Burberry: The Quintessential British Luxury Brand Origins and Founding Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice, in Basingstoke, England. Originally established as an outerwear company, Burberry gained fame for its invention of gabardine, a weatherproof and breathable fabric that revolutionized rainwear. The brand’s functional yet elegant designs quickly became a staple for explorers, military personnel, […]

Anemos

Refined Swimwear Meets Ready-to-Wear: Anemos’ Low-Key Luxury Origins and Founding Anemos was founded in Los Angeles in 2018 by Lauren Arapage and Joshua Shaub, a fashion industry duo with experience at The Row and Moda Operandi. Merging their editorial backgrounds and appreciation for clean, architectural design, they launched Anemos to bring the philosophy of minimalist […]

Sezane

French Girl Favorite: The Effortless Charm of Sézane Origins and Founding Sézane was launched in 2013 by Morgane Sézalory in Paris as France’s first online-born fashion brand. What began as a curated vintage e-shop evolved into a full-scale label known for infusing effortless Parisian charm into ready-to-wear. With a strong digital-first approach and focus on […]

Aviator Nation

Aviator Nation: Vintage Vibes and California Cool Origins and Founding Aviator Nation was founded in 2006 by Paige Mycoskie, a Texas-born designer and entrepreneur, in Venice Beach, California. Inspired by her love of 1970s surf culture and vintage fashion, Mycoskie began creating hand-stitched hoodies and sweatpants that reflected a laid-back, nostalgic aesthetic. What started as a passion project quickly evolved into […]

Meshki

Meshki: Glamorous, Minimalist Fashion for the Confident Woman Origins and Founding Meshki was founded in 2013 by Shadi and Myriam Meshki, two best friends from Sydney, Australia. The duo started the brand with a shared passion for modern, minimalist fashion that empowers women to feel confident and glamorous. Originally launched as an online store selling statement basics, Meshki quickly gained a […]

Poster Girl

Poster Girl: Avant-Garde Glamour with a Playful Edge Origins and Founding Poster Girl was founded in 2017 by British designers Francesca Capper and Natasha Somerville, both graduates of Central Saint Martins. The duo bonded over their shared vision of creating bold, unapologetic designs that celebrate femininity with a futuristic twist. Drawing inspiration from club culture, pop art, and 1990s aesthetics, […]

By Malene Birger

Origins and Founding By Malene Birger was established in 2003 in Copenhagen, Denmark, by designer Malene Birger, a visionary known for her ability to merge Scandinavian minimalism with bohemian elegance. The brand quickly became synonymous with timeless luxury and effortless style, offering women versatile wardrobe staples that balance modern simplicitywith artistic flair. While Malene Birger herself left the company in 2014, the brand has continued […]

Philosophy

Philosophy di Lorenzo Serafini: Romantic Elegance with a Contemporary Edge Origins and Founding Philosophy di Lorenzo Serafini is a luxury Italian fashion brand that was originally established in 1984. While it gained early recognition for its feminine and youthful designs, it was revitalized in 2014 when Lorenzo Serafini took over as creative director. Under Serafini’s leadership, Philosophy […]