Swimwear for Every Body: The Kitty and Vibe Revolution
Origins and Founding
Kitty and Vibe was founded in 2018 by Cameron Armstrong in New York City. After experiencing the frustration of swimwear sizing that didn’t account for different body types, Armstrong launched the brand with the goal of creating inclusive, feel-good swimwear for everyone—especially those who felt overlooked by traditional sizing models. Kitty and Vibe’s sizing system is based not just on hip and bust but on butt size, introducing a new approach to finding the right fit.
Ownership and Leadership
Kitty and Vibe remains a female-founded, independently owned company with Armstrong leading as CEO and creative voice. The brand’s community-driven ethos and body-positive messaging remain central to its identity, and Armstrong frequently incorporates customer feedback into design updates.
Aesthetic and Design Language
Kitty and Vibe leans bold, colorful, and joy-filled. The brand’s prints range from painterly florals to watermelon slices, with mood-boosting hues and flattering silhouettes designed for real bodies. Its inclusive marketing and sizing—available in sizes XS–5XL—set it apart from legacy swimwear labels. Details like adjustable ruching, double-layer fabrics, and supportive top structures are engineered to move with the wearer, not against them.
Notable Pieces
- High-Waisted Bikini Bottoms – Available in “Size A” and “Size B” to accommodate different butt volumes for a better, more personalized fit.
- Underwire Bikini Tops – Supportive styles with flexible sizing, adjustable straps, and bold prints like “Sunrise Floral” and “Ocean Ripple.”
- One-Piece Swimsuits – Featuring adjustable shoulder ties, tummy-smoothing construction, and scoop-back designs in joyful patterns.
- Swim Skirts & Swim Shorts – Modest-meets-modern styles that offer coverage with a fashion-forward twist.
- Matching Playlists – Each swim print comes with a curated Spotify playlist to match the mood of your suit—an interactive, feel-good brand touch.
Famous Fans
- Alyssa Coscarelli
- Aly Raisman
- Nabela Noor
- Hunter McGrady
- Body-positive TikTok and IG influencers nationwide
The Future
Kitty and Vibe is expanding its beachwear offerings with cover-ups, dresses, and size-inclusive intimates on the horizon. The brand continues to prioritize ethical manufacturing and customer feedback loops, with frequent surveys that directly inform future collections. As it grows, Kitty and Vibe remains deeply committed to making swimwear that celebrates all bodies—with comfort, personality, and joy stitched into every seam.
