Jaded LDN
Jaded LDN: Bold, Eclectic Streetwear with a Global Influence Origins and Founding Jaded London (Jaded LDN) was founded in 2013 by siblings Jade and Grant Goulden in London, England. Inspired by global street style, music culture, and the dynamic energy of London, the brand set out to create bold, trend-driven designs that cater to a fashion-forward audience. Jaded LDN quickly gained recognition for […]
Hunza G
Crinkle-Cut Confidence: Hunza G’s One-Size Revolution Origins and Founding Hunza G originally launched as Hunza in 1984, founded by Peter Meadows in London. The brand became known for its signature crinkle-stretch fabric and high-cut, 80s-style silhouettes. In 2015, Georgiana Huddart revitalized the label as Hunza G, bringing a modern spirit to the iconic fabric while emphasizing timeless design […]
Stella McCartney
Stella McCartney: Sustainable Luxury with a Modern Feminine Touch Origins and Founding Stella McCartney launched her eponymous label in 2001 in partnership with the luxury conglomerate Kering, becoming one of the first high-profile designers to champion sustainable fashion in the luxury market. The daughter of music legend Paul McCartney and photographer Linda McCartney, Stella grew up with a strong appreciation for nature, ethical values, […]
Roberto Cavalli
Roberto Cavalli: The Maestro of Exotic Elegance Origins Roberto Cavalli founded his eponymous fashion house in 1970 in Florence, Italy. Born in 1940 into a family with artistic roots—his grandfather, Giuseppe Rossi, was a member of the Macchiaioli movement—Cavalli was naturally inclined towards creativity. He studied at the local Art Institute, focusing on textile print, which laid the foundation for his […]
Paloma Wool
Paloma Wool: Art, Clothing, and the Act of Getting Dressed Origins Founded in 2014 by Barcelona-based designer and photographer Paloma Lanna, Paloma Wool began as a multidisciplinary project exploring the intersection of art, photography, and clothing. Lanna, influenced by her parents’ involvement in the fashion industry, sought to create a brand that emphasized the artistic process […]
Andie Swim
Fit Comes First: The Confidence-Driven World of Andie Swim Origins and Founding Andie Swim was founded in 2017 by Melanie Travis with a simple yet impactful goal: to make swimwear shopping easier, more comfortable, and more inclusive for women. After countless disappointing shopping experiences, Travis launched the brand as a direct-to-consumer line offering sleek, well-fitting […]
Belle
Belle the Label: Ethereal Femininity with a Global Soul Origins Founded in 2020 by a collective of creatives in Bali, Belle the Label emerged as a response to the desire for clothing that transcends conventional boundaries. Inspired by the island’s natural beauty and vibrant culture, the brand seeks to blend fashion with a sense of freedom […]
God Saves Queens
God Save Queens: Lingerie Made to Be Seen Origins God Save Queens was founded in 2014 by Polish designer Karolina Preiss. What began as a daring lingerie label quickly evolved into a cult brand redefining how women wear and view intimate apparel. From her studio in Łódź, Poland, Preiss created a line that blended femininity […]
Set Active
Set Active: Elevated Basics for the Modern Lifestyle Origins and Founding Set Active was founded in 2018 by Lindsey Carter, who sought to create versatile activewear that seamlessly transitions from workouts to everyday life. Based in Los Angeles, California, the brand emphasizes functional simplicity, offering matching sets and essentials that blend style, comfort, and performance.Set Active quickly gained traction with its focus on neutral tones, sleek designs, and a community-driven approach, […]
Cos
COS: Timeless Minimalism and Modern Essentials Origins and Founding COS (Collection of Style) was launched in 2007 by the H&M Group as a premium brand offering timeless, high-quality clothing at an accessible price point. Headquartered in London, England, COS set out to redefine minimalist fashion, blending contemporary design with functionality. Inspired by art, architecture, and modern design, COS focuses on creating wardrobe essentials that transcend trends, offering versatile […]