Paloma Wool: Art, Clothing, and the Act of Getting Dressed
Origins
Founded in 2014 by Barcelona-based designer and photographer Paloma Lanna, Paloma Wool began as a multidisciplinary project exploring the intersection of art, photography, and clothing. Lanna, influenced by her parents’ involvement in the fashion industry, sought to create a brand that emphasized the artistic process and the intimate act of dressing, rather than following traditional fashion norms.
Ownership
Paloma Wool remains independently owned and operated by its founder, Paloma Lanna. This autonomy allows the brand to maintain its artistic vision and commitment to sustainable practices, free from external investor pressures.
Aesthetic
The brand’s aesthetic is characterized by minimalist designs, earthy color palettes, and a fusion of vintage and contemporary styles. Paloma Wool often incorporates artistic elements, such as line drawings and photography, into its collections, creating pieces that are both wearable and expressive. The designs prioritize comfort and individuality, appealing to those who appreciate subtlety and creativity in fashion.
Signature Pieces
- Archive Pants – Mid-rise trousers featuring a layered mini skirt detail, blending functionality with unique design.
- Art-Inspired Knitwear – Sweaters and tops adorned with abstract patterns and line drawings, reflecting the brand’s artistic roots.
- Layered Separates – Versatile pieces designed for layering, promoting personal expression and adaptability.
- Leather Accessories – Minimalist bags and belts crafted from high-quality leather, emphasizing timeless design.
Legacy
Since its inception, Paloma Wool has cultivated a dedicated global following, particularly among those seeking sustainable and artistically driven fashion. The brand’s commitment to local production, limited-run collections, and collaborative projects has set it apart in the fashion industry, establishing it as a pioneer in merging art and apparel.
Famous Fans
Paloma Wool’s unique aesthetic has attracted a range of admirers, including:
- Lily-Rose Depp
- Chloë Sevigny
- Alexa Chung
- Artists and creatives who resonate with the brand’s fusion of art and fashion.
The Future
Looking ahead, Paloma Wool continues to expand its presence with the opening of permanent stores in Barcelona and New York, following successful pop-ups in major cities worldwide. The brand remains committed to sustainable practices, local production, and artistic collaborations, aiming to deepen its connection with the global creative community while maintaining its core values.
