Crinkle-Cut Confidence: Hunza G’s One-Size Revolution
Origins and Founding
Hunza G originally launched as Hunza in 1984, founded by Peter Meadows in London. The brand became known for its signature crinkle-stretch fabric and high-cut, 80s-style silhouettes. In 2015, Georgiana Huddart revitalized the label as Hunza G, bringing a modern spirit to the iconic fabric while emphasizing timeless design and a body-positive philosophy.
Ownership and Leadership
Hunza G is independently owned and led by Creative Director Georgiana Huddart. With production based entirely in the United Kingdom, the brand prioritizes ethical manufacturing and quality craftsmanship across every collection.
Aesthetic and Design Language
Hunza G’s aesthetic centers around simplicity, versatility, and the celebration of natural body shapes. The brand’s signature crinkle fabric stretches to fit a wide range of sizes, allowing for a one-size-fits-most approach. Designs are streamlined and unfussy, featuring clean silhouettes, rich solid colors, and nostalgic nods to retro swimwear with a contemporary finish.
Notable Pieces
- Square Neck Swimsuit – A minimalist one-piece with a flattering squared neckline and medium coverage.
- Juno Bikini – A twisted bandeau top paired with classic-rise bottoms, ideal for beach-to-bar styling.
- Domino Swimsuit – A dipped neckline and scooped back bring a subtle sexiness to the signature one-piece.
- Pamela Swimsuit – A delicate-strapped design offering a softer, vintage-inspired silhouette.
- Denise Ruffle Swimsuit – A playful, feminine take on the classic suit with crinkle ruffles at the waist.
Famous Fans
- Rihanna
- Hailey Bieber
- Rosie Huntington-Whiteley
- Emily Ratajkowski
- Kylie Jenner
The Future
Hunza G continues to expand its presence internationally while staying true to its ethos of timeless, inclusive design. With the introduction of bridal swimwear, children’s collections, and capsule collaborations, the brand remains committed to comfort, sustainability, and empowering all bodies through its unique, flexible fabric.
